Facebook has rebranded as Meta and is investing billions of dollars a year in hardware and software that goes beyond typical social media. But, at least so far, the corporation has kept the public in the dark about how well its early bets are going.

Horizon Worlds, a social VR platform for the Quest headset, is Meta’s most visible bet right now. It was recently included in Meta’s Super Bowl ad, and on the company’s most recent earnings call, Zuckerberg described it as “essential to our metaverse goal.” As per a staffer who overheard the statement, although Horizon Worlds was given out to all Quest users in the US and Canada in early December, its monthly user base has expanded by a multiplier of ten to 300,000 users. Horizon Workrooms, a VR conferencing experience that depends on an invite mechanism, isn’t included in the total.

10000 worlds have already been created

Considering that Horizon Worlds has only been commonly accessible for a few months, it’s too premature to assess whether the platform’s quick expansion will persist or whether it will be able to maintain members over time. Cox didn’t tell his employees that monthly users for social products are always higher than daily users. And the Quest headset’s sales spiked throughout the holiday season, piqued people’s curiosity in experiencing Horizon.

Horizon’s success is difficult to measure in relation to the underlying hardware platform because Meta hasn’t revealed how many Quest headsets it has sold to date. However, numerous third-party estimates put Quest’s sales at around 10 million. Meta will release a version of Horizon for mobile phones later this year, according to Zuckerberg, in order to “deliver early metaverse experiences to more surfaces outside VR.”

Despite the fact that Horizon Worlds has yet to generate revenue for Meta, the pressure is on for it to succeed, especially considering how the company’s stock has plummeted as investors question the company’s costly metaverse drive.

Meta must make Horizon reliable enough for millions to utilise, in addition to resolving issues with content moderation and underage users in VR. Many people were unable to attend a recent Foo Fighters concert conducted in Venues following the Super Bowl, and Horizon has yet to create revenue-generating opportunities for producers. Horizon, on the other hand, has a chance to be large if its early user growth is any indication.

 

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