3 Branding tips to look unique in such a competitive world
We now live in a world of limitless resources. Anyone can start a business with just a few taps. Anyone may make things, set up an internet business, post adverts, and connect to an online market. This implies that enterprises offering comparable products, features, and solutions are flooding every market.
So, in order to stand out, you must establish a brand that your buyers identify with and value.
What can you do to make yourselves stand out? Allow us to assist you!
What is a Brand?
Let’s take a closer peek at what a brand is before we get into some ideas and approaches for developing a brand that your clients will care about.
In the present marketing world, the term “brand” is frequently engaged. But, precisely, what does the term “brand” imply? That seemingly easy question is actually quite complex, and there is no one-size-fits-all answer.
A brand, in our opinion, is an identity. It’s everything that makes up your identity, including your beliefs, ideals, who you are, your qualities, and your goal.
What should be our approach to establish a name for our brand?
Understand what your clients are looking for
- The majority of people are excellent at explaining the “what” and “how” of their company. If you’re an accounting firm, for instance, describing the what and how is rather straightforward.
- What do you do? You assist individuals and businesses in keeping their finances in good order.
- How do you do? It can be done in a variety of ways, but it usually involves some type of account management, such as assisting with invoicing or balancing the books once a month or quarter.
- And moving from the what and how to the why is what will make one accounting firm stand out from the competition.
Figure our your Brand Pyramid
- After you’ve completed your client research, you may start considering the many types of benefits your company provides to customers. Although brand pyramids have been present since the late 1990s, they continue to play an important part in brand development. Pyramids assist you in answering essential questions about your company and its market position.
- The technical, functional, and emotional advantages your company provides customers are three fundamental parts of any brand pyramid.
- Technical Benefits: You’re thinking about the technical benefits of your brand at the bottom of your pyramid (labelled ‘Features and qualities in the above illustration). Essentially, this will assist you in defining your company’s mission. You’ll want to ask questions such as, “How does this business serve the consumers?” at this point. How is it going to make money? What do we have to offer?
- Functional Benefits: After you’ve identified your brand’s technical benefits, it’s important to consider the functional benefits you may provide customers. When customers buy your product or service, they are effectively getting functional benefits. The emphasis of functional advantages is on how an item can enrich your life, allow you to remain connected with others, or help you go further.
- Emotional Benefits: The emotional advantages come next. And it is these characteristics that distinguish one brand from another. Emotional benefits are the feelings that your brand evokes in customers as a result of the stories you tell them. And one way how we can do that is to start looking for emotion-based terms your customers, or future customers, use to characterise your company or the problem you’re solving as you go through everything you learned during your customer research process.
Develop a simple but an impactful headline
- Just Do It, Think Different, I’m Lovin’ It
- All of them are excellent brand taglines. I’m sure you figured out which businesses I was referring to with just two or three words. That’s the power of being able to condense your message into something concise and unforgettable. However, this is not an easy task.
- However, that simple remark now serves as a beacon for all they do. From the information they share on social media to the items they sell, everything they do reflects their values.
- It can be difficult to condense your entire company into a single line or even a few words. You can’t make it happen. Facilitating brainstorms and creating a space for idea sharing is one of the finest ways to come up with the right catchphrase. The Pattern Brands team has also kept a journal about their company and riffed on ideas in solitude.