Don’t we all want a great follower base on Instagram? But what after that? What happens when your followers don’t stick around? The thought of losing your followers by not being able to manage them might be daunting. As a content creator you want to continually see new people interacting and engaging with your Instagram account. After they are driven to your account, your job is to effectively handle and interact with your new audience to keep them coming back for more content. Whether you’re already up and running or just getting started, we have some tips for you to flawlessly manage your followers on Instagram:

Post your best content 

Strive to post your best content. If you only post content that is of the highest quality, you have a better chance to convert followers into brand loyalists. And high quality does not signify something out of the world. It could simply mean well-edited, interesting, timely and on brand content.

Create a community 

Successfully managing your Instagram followers allows you to build a community of loyal users. These followers help you more often than you think. Try to build a community by engaging your users whenever possible. Something as simple as asking people to tag a friend or leave a comment could be just the push you need to start building a community. Spark conversations by asking questions in the caption. Let your audience make certain decisions as it encourages sharing, tagging and engaging.

Analyze your core demographic

Building a community is important, but it’s also necessary to know who you’re bringing together. Do research into your Instagram users to see things like gender, age, income, education, interests, location and relationship status. These demographics provide massive insights into who follows you and who you should target for the future. With a little research, it’s possible to pinpoint and manage your audience. It’s critical to know who you’re targeting on the platform so you can post the most engaging and relevant content possible.

Measure what content resonates 

The best way to find out what your audience likes is to do some content analysis. It’ll give you some great insights into your most engaging posts, as well as help you build a better Instagram content strategy for the future. Trying to please all your Instagram followers is nearly impossible. The goal is to share content that resonates with as many as possible. Doing investigative work into your most successful content will surely help you get some idea.

Keep up to the trends 

Instagram keeps bringing in new features and you must use them. Some of the new features on Instagram could help you engage with your followers even more. Make use of reels, stories, IGTVs, filters, etc. But be mindful that you should have a purpose behind every piece of content. The last thing you want to do is add a bunch of content that ultimately have no ties to your content strategy.

Make sure that you are easy to find 

Your Instagram content needs to be easily searchable, shareable and in the correct spaces. You have to ensure that you are getting as much exposure as possible. One of the most efficient ways is to optimize your Instagram profile to gain exposure and be searchable for anyone looking for you. The motive is to hold your followers and gain new as well. The competition is only growing so you have to put your best foot forward.


One of the most important parts of managing your Instagram followers is being active in your comments and possibly your DMs. When a follower takes the time to leave a comment or message, the worst thing you can do is let it go ignored. Dig in and start replying. It also gives you a chance to learn more about your most active followers. If you can make your audience feel heard and appreciated, managing your Instagram followers becomes much easier.

Building, managing and maintaining a good follower base has obvious benefits. Hope this helps.

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