Twitter to improve public conversations
Twitter has apparently transferred staff away from audio Spaces, Communities, and newsletters verticals in favour of areas that would have the biggest positive influence on the public conversation. According to a recent Bloomberg story, the corporation has been revamping under the leadership of Jay Sullivan, the new head of product and provisional head of revenue.
Last month, Twitter CEO Parag Agrawal allegedly dismissed consumer product leader Kayvon Beykpour and head of revenue product Bruce Falck. The decision was taken due to a hiring freeze, and he also announced that Twitter will suspend expenditure in most areas.
Now, under Sullivan’s leadership, the company is focussing its efforts on user growth and customisation, following Elon Musk’s decision to put the $44 billion acquisition proposal on hold due to the platform’s presence of false accounts. A Twitter spokeswoman was reported as saying, “We’re making some modifications to our consumer product team structure and roadmap to better focus on the areas that will have the largest positive influence on the public conversation.”
According to Agrawal, the corporation will analyse all extended offers to determine their criticality and those that should be withdrawn. Apart from business-critical tasks defined by ‘Staff’ members, Twitter has halted most hiring and backfilling. Nevertheless, as indicated, the firm is working on the Edit button. Despite Musk and Agrawal’s continued feud, the Twitter board wants the $44 billion mergers to go ahead because it is in the “best interests of all shareholders.”
The $44 billion deal at $54.20 a share “cannot move forward” until Twitter CEO Jack Dorsey exposes actual bot numbers, according to Tesla CEO Elon Musk. While Twitter claims to have less than 5% fake/spammy accounts on its site, Musk believes the figure may be as high as 50% and wants Agrawal to come clean.