No matter what business you own or what your brand stands for, your social media presence is a must for your success. Being well acquainted with the most popular social media sites helps you maximize your brand reach on social media, engage with the right audience and achieve your goals. Some of the crucial questions that cross one’s mind during this discussion are– Is the platform a right fit for you and your business? Does it fit your brand image? Is your target audience using that social media site? Will this actually make a difference in your business? we can go on and on. To simplify things, I’ve compiled some information about the top social media platforms that might be great for your brand marketing. Let’s get to it:


Facebook is the largest social media platform and owns a user base of 2.85 billion users. The reason why you should use Facebook (if you’re not already) is because over 140 Million businesses are already using it to connect with their clients. More than 6 million advertisers actively promote their business on Facebook, which clearly gives you an idea about the influence the site holds in the market.


YouTube is the biggest video-sharing platform with more than 2.29 billion users. YouTube is also the second largest search engine after Google. It’s easy to get started on YouTube by simply starting a channel for your brand where you can upload videos for your subscribers to view, like, comment, and share.


Instagram is one of the most popular photo and video sharing social media app. It allows you to present your content in diverse ways such as–  stories, posts, boomerangs, reels, IGTVs and Live videos. If you open an Instagram business account then you can benefit from the rich analytics of your profile and posts that Instagram provides. A lot of businesses have turned to Instagram to promote their brand and I shall recommend you the same.


As of 2021, WhatsApp is the most popular global mobile messenger app worldwide with approximately two billion monthly active users. Following Facebook and YouTube, it is the third most popular social network worldwide and is used by people in over 180 countries. WhatsApp has been building out its business platform to allow businesses to have a proper business profile, to provide customer support, and to share updates with customers about their purchases. Since, WhatsApp is trying its best to support businesses from their part, you should utilize their features as well.


Above 1.3 billion people use Messenger. Messenger statistics reveal that 20 billion messages are exchanged every month between businesses and customers. Businesses can advertise, create chatbots, send newsletters, and more on Messenger. These features have given businesses a myriad of new ways to engage and connect with their customers.

There are many other social media networks that can prove to be useful for you. This is just my take on the same. Regardless of the size of the social media sites, it’s most important to consider whether your brand’s target audience is active on those social media sites. You don’t have to be present on all the platforms. You just have to choose the right platforms for your brand.

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