Snapchat just unveiled a new digital art series in collaboration with The Los Angeles County Museum of Art (LACMA), which will include three new augmented reality monuments available to users on the app. “To pay homage to Los Angeles’ shifting landscapes and history, LA-based artists and Snap AR developers have partnered to build Lenses that enhance vistas from throughout the area utilizing Snap’s AR technology.” All three pieces may be discovered in various locations across Los Angeles, as well as viewed using the Snapchat Camera.” Firm said.
It’s a remarkable method of Snapchat to inspire involvement with art through a whole different process, which may motivate more creatives and designers to experiment with Snap’s tools and seek new ways to connect with audiences through their work. It also introduces more creative choices within Snap, giving users more reasons to use Snapchat to experience these projects. That might ultimately become a new contemporary art trend, and as more artists experiment with more digital ways, it becomes likely that we’ll see entirely new kinds of art display and presentation via these applications. This is especially true when you contemplate the upcoming Metaverse transition and where human interaction is presumably heading. Snap is leading the way in this regard, forging new alliances and possibilities for artists while also allowing greater connections for fans in virtual spaces.
New digital installations by Judy Baca, Sandra de la Loza, and Kang Seung Lee are among the AR artworks available with the Snap Camera. Snap users may inspect the details, which are tied to actual places, in their intended locations, while users who are unable to go to the installations can scan the Snapcodes at lacma.org/monumental and recreate a comparable experience where they are. It’s the latest in Snap’s continuous endeavor to develop new forms of artistic expression through digital mediums, with Snap also collaborating on similar AR art activations with prominent modern artists like Jeffrey Koons, Damien Hirst, KAWS, and others.
A journey to the art gallery may soon entail the usage of a VR headset, and such experiences will play an important part in greater art engagement.
