Meta’s race against time to release its first AR glasses in 2024
Zuckerberg calls AR goggles a “holy grail” device that will “redefine our relationship with technology,” akin to the introduction of smartphones. During the special effect-laden video announcing Facebook’s corporate rebrand to Meta last October, they acted as the connective tissue for his metaverse pitch, letting people play games and work with virtual humans in Star Trek-style.
Zuckerberg may have big hopes for smart glasses, but the near-term reality of the technology is far less lofty. The demonstrations during Zuckerberg’s Meta presentation, such as playing virtual chess on a real table with someone’s avatar, weren’t based on any functioning hardware or software. And Meta doesn’t yet have a working, wearable prototype of its planned AR glasses but rather a stationary demonstration that sits on a table.
Still, Zuckerberg has ambitious goals for when his high-tech glasses will be a reality. Employees are racing to deliver the first generation by 2024 and are already working on a lighter, more advanced design for 2026, followed by a third version in 2028. Animating the push for AR glasses and Facebook’s rebrand to Meta is a desire by Zuckerberg to cast the company he founded as innovative once again.
If the AR glasses and the other futuristic hardware Meta is building eventually catch on, they could cast the company, and by extension Zuckerberg, in a new light. Meta’s CEO also sees the AR glasses, dubbed Project Nazare, as a way to get out from under the thumb of Apple and Google, which together dictate the terms that apps like Facebook have to abide by on mobile phones.
The first version of Nazare is designed to work independently from a mobile phone with the assistance of a wireless, phone-shaped device that offloads parts of the computing required for the glasses to operate. A marquee feature will be the ability to communicate and interact with holograms of other people through the glasses.
In addition to Nazare, a separate, previously unreported pair of cheaper smart glasses codenamed Hypernova are also planned for 2024. Nazare is designed to operate independently of a smartphone, but Hypernova will pair with a nearby phone to show incoming messages and other notifications through a smaller, heads-up display, similar to the North smart glasses Google acquired two years ago. Together with Nazare, Hypernova, and future versions of the Ray-Ban camera-equipped glasses it recently introduced, Meta hopes to be selling tens of millions of smart glasses towards the end of this decade.
Similar products from Microsoft, Snap and others are far from mainstream. And the stakes couldn’t be higher for Meta. To build the glasses and future VR hardware, Meta has aggressively poached from Microsoft, Apple, Google, and others, driving up the price of talent across the industry. There are plans to increase spending on building AR and VR hardware in the years to come, an immense bet happening while his business is under pressure from all sides.
Zuckerberg has insisted that the first version of Nazare offer a full AR experience with 3D graphics, a large field of view, and a socially acceptable design. While Meta is racing towards a 2024 ship goal, there’s no guarantee that Nazare will meet that target. Its ship year has already slipped multiple times. Work is still very much underway on the product experience, especially on the software side.
Now Meta is pursuing a version built on top of Android for the first version of the AR glasses — a similar approach to what powers the company’s current Quest VR headset.
The displays of Nazare are powered by costly custom waveguides and microLED projectors. The first version will have eye tracking and a front-facing camera, along with stereo audio in the frame. Perhaps the most futuristic aspect of the first versions of both Nazare and Hypernova is a wrist device Meta plans to bundle with the glasses for controlling them, hypothetically, with the wearer’s mind — something that will likely be the company’s next big privacy hurdle. Someone can essentially think to type or control a virtual interface, which Meta believes will aid in interacting with smart glasses that don’t have a touchscreen, mouse, or keyboard.
In the nearer term, Meta is planning to debut its first-ever smartwatch as soon as this year. A second version of the company’s smart glasses with Ray-Ban is also in the works. On the VR side, a higher-end headset codenamed Cambria with pass-through video capable of blending the real and virtual worlds is being readied for later this year, ahead of a similar device Apple is planning to release.
Even though Zuckerberg has already staked his claim on the metaverse, it’s going to be a long time for AR glasses to possibly garner mainstream appeal.
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This is an exciting development! I’m really curious to see how Meta’s AR glasses will differentiate themselves in such a competitive market. The 2024 timeline adds a sense of urgency, but I hope they prioritize quality and user experience over just getting to market first. Can’t wait for more updates!
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I’m really excited to see how Meta’s AR glasses will shape the future of technology. The competition in the AR space is heating up, and it’s fascinating to think about what these innovations could mean for our daily lives. I hope they manage to deliver a compelling product that balances functionality with user experience!
This is an exciting development! I’ve been following AR technology for a while now, and it’s fascinating to see how Meta is pushing the envelope. I hope they can deliver an innovative product that truly enhances our daily lives. Can’t wait to see what features they’ll bring to the table!
This is an exciting development! I can’t wait to see how Meta’s AR glasses will change our daily interactions and the way we consume content. The competition in the AR space is heating up, and it’s thrilling to think about the potential features and innovations they might introduce. Here’s hoping they balance functionality with user experience!
This is exciting news! It will be interesting to see how Meta’s AR glasses stack up against competitors and what unique features they’ll bring to the table. I can’t wait to hear more about their capabilities and the potential impact on our daily lives!
This is an exciting development for the tech world! I’m curious to see how Meta will integrate AR into daily life and what unique features their glasses will offer. The competition in the AR space is heating up, so I hope they bring something truly innovative to the table!
This is an exciting update! I’m really curious to see how Meta’s AR glasses will differ from existing products on the market. The potential for integration with their ecosystem could be a game changer. I hope they prioritize user comfort and practicality alongside the tech advancements.
Exciting times ahead! I’m really curious to see how Meta’s AR glasses will differentiate themselves from other players in the market. Will they focus on gaming, productivity, or something completely innovative? Can’t wait to see what features they’ll unveil!
Exciting times ahead with Meta’s AR glasses! It’s fascinating to see how fast technology is evolving. I can’t wait to see how these will change our daily interactions and what innovative features they’ll offer!
This is such an exciting time for AR technology! I’m curious to see how Meta plans to differentiate its glasses from other competitors in the market. The potential applications are endless, and I hope they prioritize user privacy and comfort in their design. Looking forward to 2024!
This is an exciting update! I can’t wait to see how Meta’s AR glasses will change our daily interactions and experiences. The competition in the AR space is heating up, and it will be interesting to see if they can deliver a product that truly stands out. 2024 can’t come soon enough!
It’s exciting to see how quickly Meta is moving towards the launch of their AR glasses! I’m curious about how they plan to differentiate themselves from competitors and what unique features we can expect. Can’t wait to see how this technology evolves!
This is an exciting development! I’m really curious to see how Meta’s AR glasses will differentiate themselves from others on the market. The race against time adds an interesting element—let’s hope they prioritize functionality and user experience over just speed. Can’t wait to see what they unveil!
Exciting times ahead! I’m really curious to see how Meta’s AR glasses will compare to others on the market. The 2024 release seems ambitious, but if they can pull it off, it could change the game for augmented reality. I hope they focus on user experience and practicality, as those will be key to widespread adoption. Can’t wait for more updates!
Exciting to see Meta pushing the boundaries with AR technology! It’ll be interesting to see how they differentiate their glasses from competitors in such a rapidly evolving market. Can’t wait for 2024!
Exciting to see how Meta is pushing the boundaries with AR technology! I can’t wait to see how these glasses will integrate into daily life and what unique features they’ll offer. It’s a critical time for them, and I’m curious to see if they can meet the 2024 deadline. Hope they nail the user experience!
Exciting times ahead for AR! I can’t wait to see how Meta’s glasses will change our daily experiences. The competition in the AR space is heating up, and it’s fascinating to think about the potential applications and innovations we might see. Will they be truly revolutionary? Looking forward to 2024!
This is such an exciting update! I can’t wait to see how Meta’s AR glasses will change our interaction with technology. The pressure is definitely on, but if they deliver, it could really set a new standard in the industry. Looking forward to 2024!
I’m really excited to see what Meta’s AR glasses will bring to the table! With the competition heating up in the AR space, I hope they manage to deliver something innovative and user-friendly. Can’t wait for the release in 2024!
Exciting times ahead for AR technology! I’m really curious to see how Meta’s glasses will differentiate themselves from others on the market. The 2024 release date feels ambitious, but if they can pull it off, it could change the way we interact with the digital world. Looking forward to more updates!
This is an exciting development! I’m curious to see how Meta will differentiate its AR glasses from existing products on the market. The potential applications in everyday life could be groundbreaking. Can’t wait to learn more as we approach the release!
This is an exciting update! I’m really curious to see how Meta’s AR glasses will compare to others on the market. The potential applications are endless, but I hope they truly prioritize user experience. Can’t wait for 2024!
This is such an exciting development! I’m really curious to see how Meta’s AR glasses will stand out in a growing market. The potential applications are endless, from enhancing everyday tasks to revolutionizing social interactions. Let’s hope they can meet the timeline!
Exciting to see how Meta is pushing the boundaries with AR glasses! I can’t wait to see what features they’ll include and how they’ll compete with other brands. The 2024 timeline adds a thrilling urgency—here’s hoping they live up to the hype!
Exciting times ahead! I’m really curious to see how Meta’s AR glasses will differentiate themselves in such a competitive market. The 2024 release timeline puts a lot of pressure on them, but I hope they deliver something truly innovative. Can’t wait for more updates!