Today, Meta revealed that it will support Facebook Reels up to 90 seconds long and would also be introducing some new artistic tools. Facebook Reels had a 60-second time limit before. Once Meta introduced support for longer Instagram Reels of up to 90 seconds, the changes were made a few months later. The growth came after TikTok entered YouTube’s domain with videos that could last up to 10 minutes instead of just three.

A new templates feature that enables users to create Reels using popular themes is one of the many creative tools the firm is releasing. Users may now create new Reels using the same format as one they just saw thanks to the new feature introduced to Instagram Reels last year. Templates resemble TikTok’s own templating feature in certain ways.

Also, Facebook Reels is getting a brand-new “Grooves” feature that uses visual beat technology to automatically align and sync the motion in your movie to the beat of your favourite music. It’s hardly surprising that Meta is introducing TikTok’s trademark of synching video to sounds to Facebook Reels after first implementing it for Instagram Reels last year.

It’s important to note that Facebook is now rolling out all of the new Reels features first introduced to Instagram over seven months ago. Before bringing them over to Facebook Reels, Meta might have wanted to observe how they were utilised on Instagram Reels.

Reels was introduced by Facebook last year in a move that was seen to be a crucial component of Meta’s response to the TikTok threat. Although Meta initially envisioned Reels as a tool inside the Instagram app to directly compete with TikTok, the firm quickly recognised it could wage a more potent counteroffensive if it also included Facebook and allowed for cross-posting between the two social networks.

Reels, according to Meta, are the format that is expanding the fastest. Reel plays on Facebook and Instagram has increased by more than twice as much in the past year, the business reported in an email. Additionally, it mentioned that during the previous six months, Reels’ reshares on Facebook and Instagram had more than doubled. To make it simpler for producers to be discovered, Meta intends to keep adding new features to Reels.


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