How will going live on Instagram affect your marketing campaign?
How has Instagram Live become the hottest place for marketers to promote and advertise their products and services in 2021, instead of using other multi-billion dollar worthy platforms that have already announced their presence in this sector? First and foremost, Instagram makes it quite simple for your followers to locate your Instagram Live. When someone signs into Instagram for the very first occasion, one of the first things they see is a live snapshot of everyone they’re following. This implies that going live on Instagram on a routine basis lets your viewers remember you because your account will be promoted more frequently.
Instagram Live also lets you crack through the digital boundary between you and your viewers. For many consumers, the prospect of purchasing online with a company they’ve never done business with before and without being able to see or evaluate the product in person is scary. Also, Instagram live has proved to become an excellent feature for nurturing and engaging with your viewers long after they’ve discovered or shopped from you. It’s not just about getting to know your customers; it’s also about strengthening your company’s connection with your clients in such a manner that builds customer loyalty and brings them back to shop with you, day after day.
Going live on Instagram, fortunately, does not necessitate a lot of work and forethought. However, there will always be a few things that you can do to give your viewers a better Instagram Live experience, optimize the productivity of your broadcasts, and encourage them to buy from you.
Decide your theme
Even though Instagram enables you to start a Live on the spur of the moment and talk on almost any subject impromptu, having a procedure that you execute with each live stream enhances confidence and credibility by offering a consistent experience. Your viewers know what to expect from your lives and will return to get the same feeling repetitively.
Announce your stream priorly
It’s crucial to publicise your Instagram live before it begins so that folks understand when to tune in. For instance, you might publish an Instagram story with the countdown sticker that Instagram provides, which enables visitors to press to get a notification regarding your life, and publish a feed item to just let your viewers know.
Create an Intro
Present a short intro to utilise during your live streams. It doesn’t need to be expertly produced, include music, or be processed in any way. Alternatively, it may be a phrase you say at the start of each day that identifies you, your company, and the bone of contention or your purpose for coming live.
Keep filtering your CTA
During your Instagram live, you might want to change your pinned picture and update your call to action (CTA) to anything that would encourage your followers to move to the next level with you. They’ve previously attended your live event, communicated with you, and responded to one of your calls to action. It may now be simple for them to consider this standard step.
Build-up for the next live session
Lastly, you may wrap off your live session by giving your followers a sneak peek at what’s on the cards in the broadcast. This could involve informing them of a special announcement, revealing the speaker or theme of next week’s conversation, or simply presenting a fun activity or gift.