Quora is a discussion forum that feels part search engine and part social network, but its purpose is to both give you answers and allow you to answer questions for others in subjects you’re knowledgeable about. Its great because you get to question people further and share your insight as well unlike others. It was founded in 2009 and has seen tremendous growth since its inception. In the past few years Quora has expanded and  incorporated blogging, which is making the platform more appealing to creators. The CEO of Quora said, “We want to make sharing knowledge more financially sustainable for creators”. If you’re looking to develop your thought leadership presence, confirm your authority in your niche or simply spread brand awareness, Quora is the way to go. With 300 million monthly active users and the vast number of topics on Quora, you’re sure to find something worth talking about.

Quora launched Quora+ in which users pay a monthly or yearly subscription to access content that any creator chooses to put behind a paywall. There is an ‘Adaptive’ paywall option which uses an algorithm to decide whether to paywall content for a specific user on a case-by-case basis. This is supposed to help creators strike a balance between monetizing their content and growing their audience to find new potential subscribers. There is also a ‘Dynamic’ paywall option which gives free user access certain posts if Quora thinks they’re likely to convert to paid membership, which can be enabled by the creators.

Creators can also choose to write paywalled post on ‘Spaces’. Spaces is a feature that allows people to collaboratively create and curate content around shared interests. They are user-created publications on Quora. Quora charges 5% of the subscription fee.

Here is an insight on how you can utilize the potency of Quora as a content creator:

Create an excellent bio

A great bio is essential to entice the audience in any platform whatsoever. Quora shows the first 50 characters in your profile as a tagline above each answer you give. You have to establish the main idea here. You can put links or topic specific bios. A complete bio helps you to get found on Quora and it also makes you seem more credible when you answer.

Conduct research

If you keep track of topics relevant to your niche you’ll learn a lot about what people in your industry are saying and what you can integrate into your content. You can do so by following the topics that you are interested in and Quora will notify you. You’ll also need to make sure that your email notifications are set up correctly if you wish to get alerts via email.

Find the appropriate questions to answer

Know which is the right question for you to answer. There are millions of queries floating around on the platform and range from “Who would win a fight between Superman and Batman?” to mind numbing questions on Nuclear Physics. You don’t have to answer all of them until they bring any value to you. Don’t try being Jack of all trades and show expertise in a specific space. Focus on topics that are relevant right now both to get visibility and add your authoritative voice to new discussions. Make sure that your answers stand out.

Connect with other users on Quora 

Quora is not just a search engine but a social media platform. You have to be social and ignite conversations. Never forget the importance of engaging with potential subscribers and enriching your relationships. The stronger your image in the audience, the better your performance.

Hope this helps. Thank you for reading.

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