5 ways to expand your reach on Instagram
Its a no-brainer that greater your Instagram reach, more the eyes you can get on your brand’s visual content. But also aren’t we all quite familiar with the platform’s ever changing algorithm that makes boosting one’s reach difficult. To tackle this problem, you need to rethink how you can extend the lifespan of any piece of content. And thus in turn, it inflates your Instagram reach.
Easier said than done, isn’t it? There, there. We have precisely put in order a few tips by which you can soar your reach on Instagram. These will bring you more traffic and long-term engagement for your posts.
Cross post your content
One of the most basic ways to extend your Instagram reach is to cross-post your content to other social platforms. Instagram already has an in-built feature that allows you to publish content to the likes of Facebook, Twitter and Tumblr, for starters. For obvious reasons, nobody wants all their social media channels to look identical, so do not cross post every single piece of content. Keep the optimization in mind while cross promoting because it varies from platform to platform with regard to descriptions and hashtags. Find the best time to post on each platform.
Experiment with popular and trending hashtags
It goes without saying how crucial hashtags are for greater reach. Hashtags essentially make your posts searchable, which is why its essential to experiment with different combinations of hashtags versus relying on the same ones over and over. The amalgam of hashtags that you can use are — branded hashtags which are unique to ones brand, time-sensitive hashtags that capitalize on the popularity of an event, community and industry-specific hashtags and niche hashtags.
Utilize the potential of stories
We are all well acquainted with how preeminent stories on Instagram are. Although stories have the short-term, self-destructing nature, it doesn’t mean that you shouldn’t use them. Instagram keeps stories static on your page even after they’ve been published through Instagram Highlights. A Story-heavy presence proves to potential followers that your account is active and engaging which ultimately compels more people to follow you.
Run best performing posts as ads
While the concept of running an ad might be daunting, if you had a particular post totally crush it, why not consider running it as an ad? Given the platform’s hyper-specific targeting parameters, you can achieve a good lot without blowing out your budget.
Perhaps the simplest way to do so is by asking questions or calling for an action to cheer up your audience to to interact with your content. Hosting giveaways is one of the best methods out there to increase engagement. Building relationships with your users through Instagram might also help your content rank higher on their feeds, so you should try to delve in conversations with your audience, create more user-generated content, understand what resonates with them and so on.
And with that, we wrap up this article! Hope you find it helpful.