What does it take to become a LinkedIn Influencer?
LinkedIn influencers are content creators, thought leaders and value providers who share organic content with the audience. Before we get started, what you should know about becoming an influencer on LinkedIn is that it takes time. But, if you really want to achieve it and are dedicated then you should be growing your audience month-over-month. Lets dig in a little deeper on how you can make it as an influencer on LinkedIn:
Do the research
If you are just getting started, I would highly recommend conducting a proper research. Its important to look into what type of content is being created by other influencers, interacting with people to network and get a better idea of the industry, knowing the right time to post and analyzing the metrics. The little things are of utmost importance and you should not miss out on them.
Optimize your profile
Your profile is the first thing someone views when they want to connect with you. So it has to make an impression. Start with an interesting headline and an effective about section. That’s how people get to know you. The goal is to generate intrigue, so people click on your profile and keep reading.
Create engaging content
Engagement is the monetary value you can put on a piece of content. It’s as simple as that. If people engage with a LinkedIn post – like it, comment on it, click to see other people’s comments, or click the link in the post, then the post is displayed to more people, and your views go up. Isn’t that the entire point? You can experiment with LinkedIn Native Video and LinkedIn stories, as it is doing really well out there and causes quite a stir. You can even host giveaways, tell stories, bring in and connect more people together. Make a schedule of your postings and stick to it. Don’t set goals that are out of reach, and don’t set goals so easy that won’t let you progress.
This is the step that separates those who succeed, from those who lag behind, and this is why staying consistent is often the hardest step. Time and consistency are the ingredients that cook up growth. You cannot have one great post and stop. You have to keep doing it. When creating content, it’s vital to keep your long-term goals in mind and work towards it everyday.
Being a LinkedIn influencer requires investing a good amount of time, but its worth it and so valuable. Accepting the fact that becoming a successful LinkedIn influencer overnight is impassable, can be a hard pill to swallow. You have to give it the needed time to create content that is worthwhile and be consistent with posting. The audience is what makes one an influencer, so you need to build a meaningful relationship with them.