Using the potential of user-generated content (UGC) to increase the trust and authenticity of your brand
Everyone nowadays, whether a user or a marketer, strives for authenticity. With increased awareness about choosing a brand, no one should or is willing to settle for anything less. Although brands promote products using a lot of ads and videos, people choose to trust the brand with UGC.
What is user-generated content?
It’s a digital marketing tool that helps businesses to present themselves as an authentic brand to customers. UGC is a customer’s original content that is created to target a specific brand and usually includes videos, images, podcasts, reviews, etc.
Basically, User-generated content is used by brands to ensure trustworthiness. With UGC, you can build a sense of trust in customers for your brand. User-generated content, or UGC, convinces brands to share content organically and stick to originality.
Studies have disclosed that more than half of marketers appreciate promoting quality content more than false data. And UGC, obviously, is the ideal image for authenticity.
How can UGC increase the trust and authenticity of your brand?
Buyers, these days, are becoming more aware of the brand they select. They want to get ensured quality and authenticity more than anything. Consumers now check reviews, likes, and comments as the first thing they do. They are likelier to close the page immediately if your brand has a low rating.
It’s natural to believe people in the review section who claim to have used the brand product before. Furthermore, if the posted content by their peers does not appear satisfactory to the consumers, they will clearly not trust the brand despite catchy advertisements.
In addition to this, UGC benefits various brands by ensuring credibility; however, in order to use UGC as a power move for your brand, you must:
- Promote UGC: Avoid sharing false information about your brand through ads; rather, try to UGC for promotions. Don’t encourage a profit-minded business. It’s important to take care of your customers’ needs for a long-term healthy and stable business.
- Give customers access to reviews: Make sure your customers have access to all types of comments and reviews. Follow a legal procedure to avoid any type of conflict.
- Understand copyright laws: It’s important that all your actions and promotions abide by rules and laws. Moreover, seek permission from the customers before posting anything of their content. Customers should have an exact idea of the terms and conditions.
On the whole, UGC is merely a leverage for digital brands. And if utilized properly, user-generated content can bring a lot of customers to your brand. Moreover, it is important to encourage the use of UGC content to make the digital market a better place for customers.