The Don’ts of Memorial Day social media campaigns
Memorial Day honours those who have made the ultimate sacrifice while serving in the United States military. Despite this, many firms overlook the seriousness of the occasion and make tone-deaf social media posts celebrating the start of summer.
Memorial Day is a national holiday in the United States that is observed every year on the final Monday in May. Americans commemorate those who perished in all wars and military conflicts, as well as all fallen citizens of the United States of America, on this day. Grateful to the brave men and women who have paid the ultimate sacrifice, Memorial Day social media messages are all about giving thanks and expressing gratitude.
The correct way to stand out from the crowd in our social media campaign on Memorial Day?
Saying, Happy Memorial Day isn’t ideal as of course, it is Memorial Day. Rather than such captions, one can just put up a simple quote or a text in order to acknowledge the significance of this important day in US history. Here are some quotes which you can put up:
- We remember and honour those who have lost their lives in military service.
- Honouring our nation’s heroes on Memorial Day.
- Thank you to the brave men and women who have made the ultimate sacrifice.
- We salute our fallen and give thanks on this Memorial Day.
- Today we express our gratitude to our fallen heroes.
Respectfully observe Memorial Day. It’s fantastic to pay tribute to the soldiers who gave their lives and put their lives on the line for the country, but don’t bring up your company’s name since it may appear callous. Images of the American flag or the Statue of Liberty that is patriotic but not political are fine.
It may be wiser for certain businesses not to write a post, especially if it does not feel authentic to their brand. It’s not necessary to cram your brand into a holiday or trendy issue just because you can. Many individuals will be away from their smartphones this weekend, and while quiet is forgotten, mistakes are remembered.
Under no circumstances should you utilise this day to promote your products or services. This should go without saying. If you choose to write about Memorial Day, just remember to be kind and remember what this day is all about when composing your message. To make your message more discoverable, use the hashtag #MemorialDay.
On Memorial Day, we remember American soldiers who perished in all of the United States’ wars and armed conflicts. The holidays have always been a great time to promote an eCommerce business. Consider avoiding these mistakes while running your social media campaigns on Memorial Day to ensure your company is portrayed in a respectful light. Honour America’s soldiers while spreading your values and building a brand.