Steps to manage social media accounts
It’s no secret among social media leaders that jumping between different tools and accounts can be draining. It’s common for social media staff to end up managingseveral accountsbased on different branches of your company, and all of them on different platforms. Some accounts could be dedicated to sales while others are used for customer service or digital marketing.
Despite the monumental amount of exertion it requires at times, managing multiple accounts on different social networks might be necessary and a boon for your business. It’s all about how you consolidate your efforts. Here are 5 steps you can follow to help run every one of your accounts.
Document your social media strategy
If you have a team of people running multiple accounts, it can be difficult to get everybody to stay on brand. By drafting a social media strategy, which includes policies, procedures, and a style guide, you can give every contributor something to follow at all times.
Even if every account has different goals, a documented strategy can help everybody stay in sync and not stray away from your company’s message.
Use social media management software
It can take too much time to copy and paste the same content to multiple accounts on different social media platforms. Invest in social media management software that will help you manage publishing and engagement all in one place.
These programs can help you post similar or identical content to different accounts on different networks simultaneously with the click of a button.
Create an editorial calender
Editorial calendars are useful for providing direction and making sure you’re on track with your social media strategy. This can be done through social media management software or even by sharing a simple document with your social team.
It puts everything in one place and provides a reference for social media managers. Also, it can be helpful for spotting gaps or missed opportunities in your posting schedule.
Moniter activity and engage
Keeping track of mentions and keywords is very important, especially if you set up a support-related account. You want to know if a customer needs your help, or if you can jump on a trending topic related to your business. Just as importantly, you don’t want to overlap with any of your co-workers.
Social media management software should be able to help with monitoring while providing a space for collaboration within your team. It’s a bad look if a brand replies either to a years-old post or if an inquiry receives two replies.
Analyze your own strategy
It’s important to analyze the results of your own social media strategy. Are some accounts doing better than others? How can you help ones who are lagging behind? Does every account contribute to your brand? You won’t know without looking at the analytics. Employing your strategy and reading the results is the only way for you to fine-tune your approach to social media. There might be many reasons for your company to consider running multiple social media accounts, but before you go ahead and start creating accounts, you should be sure you’re making them for the right reasons.
Don’t do it because your competitor has done it or you think more accounts projects the illusion you’re a big-time player. Every company has a finite amount of resources, and you should use yours wisely to get the most out of social media.
Once you’ve written up a social media strategy and made the decision to open multiple accounts across different social networks, it’s important to find the right software tools to help you manage everything. This can help consolidate the efforts of everybody on your social media team and give them the opportunity to collaborate with one another.
These programs should also give you the ability to analyze your social strategy to see if it needs to be altered or figure out what type of content resonates best with your target audiences.