To make it simpler for users to discover new music and videos to watch and listen to, Spotify is changing the main home screen of its app. Your home screen will no longer consist of a collection of album covers but rather a feed that is much more akin to TikTok and Instagram thanks to the new design’s emphasis on pictures and vertical scrolling. Also, Spotify wants to make it simpler for you to find new content within the Spotify ecosystem as you scroll.

What’s the big idea behind this big change?

Making it more difficult to listen to music was frequently part of Spotify’s persistent attempt to steer users towards more profitable and differentiating material. The new app design appears to be in part intended to provide more specific space for all of those new types of information, which is why. Spotify has spent years trying to figure out how to fit the music, podcasts and another content side by side, but it now appears that the company has realised that giving each product more breathing room is the ideal solution.

The top of Spotify will continue to display several album and playlist covers moving forward. Nevertheless, beneath there can be a video podcast that automatically plays and you can access it by tapping. Perhaps you might see a sizable image in the Instagram style that provides some additional information about a playlist you might enjoy.

You’ll be led to a vertically scrolling feed that resembles Instagram Stories or TikTok if you tap on “Music” or “Podcasts & Shows.”

If you tap “Music” or “Podcasts & Shows” at the top, you’ll be pulled into a vertically scrolling stream that is exclusive to that portion of Spotify and resembles Instagram Stories or TikTok much more than the Spotify you’re used to. You may press on one to dive in and save or study it further after flipping through as many as you like, with each one automatically playing to give you a sense of what it is.

There is a clear conflict in the design between Spotify’s desire to make the app a more serene and user-friendly environment and its ongoing search for novel approaches to persuade users to try new items. More auto playing content than ever before is available in the app, and there are several ways to rapidly explore songs and playlists without actually launching them. Vertical full-screen scrolling is commonplace today and is undoubtedly a helpful tool for discovery. To find something they like, billions of users are accustomed to swiping past a dozen items they don’t like. Also, every song, playlist, and podcast has an increased potential to capture your attention with this new design.

More individualised AI in Spotify is the second new feature you might have noticed. Don’t forget DJ, the AI playing records and presenting your radio show. The Smart Shuffle feature, which momentarily adds tunes to your existing playlists, is allegedly an advance on the “just for you playlist” concept Spotify has been working on for years.

Despite being the leading provider of music streaming, Spotify still has a strong desire to control even more audio. The new design demonstrates that Spotify is no longer a music app and shouldn’t appear as such. It also, hopefully, doesn’t appear to be a mish-mash of stuff.

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