Social Media Marketing: Introduction and Benefits
Social media marketing is an effective way for businesses of all sizes to reach potential customers and prospects. People discover, learn about, follow and buy from brands on social media, so if you’re not on platforms like Facebook, Instagram and LinkedIn, you’re missing out!
Good social media marketing can bring tremendous success to your business, build a loyal brand following, and even increase leads and sales.
What is Social Media Marketing?
Social media marketing is a form of digital marketing that harnesses the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating a business account and posting whenever you want.
Social media marketing requires an evolving strategy with measurable goals, including:
~ To maintain and optimize your profile. Post images, videos, stories and live videos that represent your brand and reach the right audience.
~ Respond to comments, shares and likes and monitor your reputation.
~ Follow and interact with followers, customers and influencers to build a community around your brand.
~ Social media marketing also includes paid social media advertising, where you pay to get your business in front of a large number of well-targeted audiences.
Benefits of Social Media Marketing: With such widespread use and versatility, social media is one of the most effective free channels for marketing your business today. The larger and more engaged your audience is on social media, the easier it will be for you to achieve your marketing goals.
Humanize your business: Social media allows you to make your business an active market player. Your profile, posts, and interactions with users create an approachable persona that your audience can know, relate to, and trust.
Increase Traffic: Between links on your profile, links to blog posts in your posts, and ads, social media is an important channel for driving traffic to your website where you can convert visitors into customers. Additionally, social signals are an indirect SEO factor.
Generate leads and customers: You can also generate leads and conversions directly on these platforms with features like Instagram/Facebook shops, direct messages, call-to-action buttons on your profile and an appointment booking feature.
Increase brand awareness: The visual nature of social media platforms allows you to build a visual presence and increase brand awareness among a wide audience. Better brand awareness means better performance for all your other campaigns.
Build Relationships: These platforms open up direct and indirect channels of communication with your followers through which you can network, collect feedback, discuss and interact directly with individuals.