Key elements to make your content go viral on social media
Content creation has opened a lot of doors for many people. With the ocean of opportunities and ideas people are paving their way through the world of content creation and building themselves an empire. Social media plays an enormous role in this since this is how people communicate in this day and age. It has made everything so much easier, be it selling products, promoting brands or exhibiting artistry. Going viral is the Holy Grail for people all over the world. Going viral on social media is a great way to boost your brand presence and attract new clients quickly, but it doesn’t come that easy. Here are a few tips that you can follow to drive your content to go viral:
- QUALITY OVER QUANTITY.
Make quality content. That goes a long way. A very common mistake that individuals or brands make is investing in advertising rather than creating high quality content. This is what pulls the crowd towards. If you’re not able to keep your audience engaged with your content when they are on your page, advertising won’t work for you and will turn out to be a waste of money. CONTENT IS & ALWAYS WILL BE THE KEY. You can take the example of the brilliant marketing strategies put out by Durex and Zomato. They grabbed the attention of thousands of people with the witty posts on their social media handles.
- PARTNERING WITH OTHER CREATORS.
Partnership is a vital part of successful marketing strategy. You can start off with collaborating with influencers with the similar follower count as you and go on. Reach out to brands and influencers who are popular with your target audience or the same content niche. Build a friendship, cross promote products and create content. This will increase your user base, soring your chances of going viral.
- BE RELATABLE & ORIGINAL
What resonates with the crowd is relatibilty and the most ordinary yet personal experiences. The audience will share your content when they relate to it a personal level and also when nobody has done this before or in a way that you did. You also create a fictional character who narrates these stories. Be natural and genuine to the story.
- KEEP IT SNAPPY, CRISP & RICH
Humans have a shorter attention span than a goldfish, all thanks to technology. There are more people than ever today who suffer from ADD (Attention Deficit Disorder). The youth in the present times has very little patience and attention to offer so try keeping your content easy to read, short and digestible within a few seconds.
- ENGAGE WITH YOUR AUDIENCE
Communicate with your fans. Communication goes a long way. If possible talk to them via stories, conduct Q&As, ask them to comment on your posts, reply to their comments, conduct exciting giveaways and ask them what content do they want to see on your page. When you have some news create a hype, ask them to guess what it’s about and give shout outs to the close guesses. Creating polls is a great way to enrich the engagement. Also give shout out to your loyal and supportive followers.
It requires persistence but if you put your efforts into the right direction then you can achieve all goals.