Is Snapchat a great platform for advertisement?
Snapchat is a popular platform with about 306 million active daily users. Given this, marketers may be curious about using Snapchat to meet marketing goals, and the advertising options available on the platform.
Let us discover the benefits that can come from using Snapchat, whether the platform will help you meet your business goals, and a case study from my experimentation on the platform.
While it is not as new and emerging as TikTok, Snapchat is not exactly a B2B platform, so you may be skeptical about using it to meet your marketing goals. Marketers can create and leverage various types of Snapchat Ads on the platform Like AR experiences, unique business filters for photo overlays, and even 3-minute long commercials. These ads can be used for a variety of different purposes, like general brand awareness, driving sales, or driving website traffic.
Many people may compare the platform to Facebook, but there’s a significant difference between the two products. Although Facebook’s ads and targeting tools are more robust, Snapchat’s creative studio puts an emphasis on design. While Facebook’s Business Manager can feel initially overwhelming, Snapchat offers a tool that will guide you through the process of getting your campaign up and running.
Additionally, Snapchat offers templates for creating ads, which can be helpful for businesses that don’t have teams responsible for making creative assets or videos. You can choose from specific templates and create what works best for you, and businesses of all sizes can leverage the tool to build ads and create product catalogs to share with their target audiences.
Let us use some statistics to explain some additional facts about advertising on Snapchat.
Females between the ages of 13-17 and males between 25 and 34 are the largest audience on Snapchat
Millennials are currently the generation with the most significant purchasing power. Many users in Gen Z are approaching ages where they can begin making purchases for themselves or have already begun to do so. Given this, leveraging Snapchat gives you an in with the generations with significant spending power.
Snapchatters hold $4.4 trillion in spending power globally
The opportunity to generate revenue on the app is high, especially when advertising products and services.
Rise in use of AR by 2025
There is a prediction that in 2025, we will witness a 37% increase in the proportion of Gen Z shoppers that use AR before buying a product. Snapchat has unique AR tools that set it apart from other social media apps. If you leverage this in your Snapchat Ads strategy, you’ll meet a significantly large audience desire and stay up on the trends.
Snapchatters are 63% more likely than non-Snapchatters to make a purchase via a mobile device
If you’re selling a product on Snapchat, your audience is likely less hesitant to make purchases on social media apps and may be ready to do so again.
Snapchat commercials have 5x higher ad awareness than other mobile video ads
This statistic shows that the video you create on Snapchat can attract more customers than the ads you make on other platforms.