Instagram has once again moved its focus from post and long form content to short-form video content. In its latest update, the platform will now give more importance to Reels over regular posts meaning when users open the app they will see reels rather than post . This change reflects Instagram’s strategy to wrestle with TikTok and YouTube Shorts, while motivating creators to publish more video-based content.

Why Instagram is Prioritizing Reels

Instagram has been trying out video-focused features for the past few years. With the rise of short videos has taken over social media , Instagram is pushing Reels as the main way to engage audiences. According to industry experts people spend more time on Reels compared to photo posts.

What Changes for Users

• Reels will be the first shown on your initial page when you open Instagram.
• Image posts will appear, but they will be pushed lower as compared to reels.
• Explore, Suggested Reels and trending short videos will be shown on page more often.
• Users may also notice AI-powered recommendations Reels.

In short, Instagram is becoming more of a video prioritizing platform, which will change how users interact with content.

Impact on Creators and Influencers

For content creators this update was a great opportunity:

• Higher Reach: Reels will automatically get more views and reach than regular posts.
• Stronger Engagement: Video content gets more likes, comments and shares faster as compared to static photos.
• Content Strategy Shift: Creators who used to posted pictures may need to change their content and start making engaging video content and adapt to new style.

How Brands and Businesses will get effected

Brands using Instagram for marketing will also need change their strategies:

• Focus on video story telling or making reels instead of posting product photos.
• Create attention gaining Reels to highlight offers, services or other content.
• Use on going hashtags, sounds and collaborations to increase reach.

This shift means businesses can reach more audiences if they shift to Reels-focused content marketing strategy.

Instagram’s update to show Reels before posts marks a important step in its evolution. The platform is clearly focusing on short and viral video content, which strongly grab attention of younger audiences.