Late last night, I opened Instagram and saw a reel my friend had laughed at. Normally, I’d just scroll past, but this time, I tapped the Blend icon. Suddenly, I was watching Reels together with my friends in a private feed. That’s exactly what Instagram’s Blend, launched on April 17, 2025, lets you do. It turns ordinary scrolling into a social adventure, where reactions, inside jokes and random “you’ve got to see this” moments happen naturally.

Your Reels But Better with Friends

Starting a Blend is simple enough. Open a chat, one-on-one or in a group, then tap the Blend icon on the top and invite your friends. Once they join, Instagram combines everyone’s tastes into a single feed. I noticed right away that some reels seemed tailored to my friend’s preferences and some felt like they were for me. That little peek into someone else’s likes made scrolling unexpectedly fun, turning passive watching into something interactive.

A Space for Creators

Creators can invite a handful of followers to preview content privately. I’ve tried it for a campaign and the real time feedback was immediate and honest. Blend isn’t about going viral, it’s about meaningful engagement and it lets creators build stronger connections with their audience.

Why You Should Try Blend Today

Blend is simple, private and effortless but it changes the way you experience reels. Tap the Blend icon, invite your friends and dive into the shared feed. React, laugh and chat together. Blend shows that scrolling alone doesn’t have to be the default, with friends, it can become social, fun and memorable.

Conclusion

When you invite a friend or a small group into a Blend, you’re doing more than watching reels, you’re recreating how we connect online. When you group scroll, you switch from solitary binge watching to shared reactions, inside jokes and impromptu chit chat. This minor but pivotal shift transforms Instagram from passive viewing to active participation.