How to use Social Media to Increase Customer Reviews?
If you think online reviews aren’t important, think again. In a world where his 85% of consumers trust reviews as much as personal recommendations. Generating positive customer reviews can make or break your business.
That’s why you need a review acquisition process. Don’t passively expect reviews, actively use social media channels like Facebook and Google to get reviews.
Here’s a step-by-step process that can be implemented to dramatically improve any company’s online presence:
Which Social Media Sites Should You Focus On?
Your online business may have profiles on all major social media platforms, which is fine, but you should prioritize the ones that bring you the most traffic (this is Google Analytics ). Online review sites have become the de facto way for consumers to exchange feedback on products and services. The number of social media users continues to grow.
But are you making the most of this valuable data for your customers?
Collecting star ratings and comments is great, but it’s only the beginning. You can use testimonials to create social media posts that engage your audience and build trust in your products and services.
According to the latest Digital 2022 Global Overview Report:
~ The number of social media users increased by 10.1% from January 2021 to January 2022. This means the social media network has added 424 million new users in his one year.
~ 58.4% of the total population of 7.91 billion, or 4.62 billion people are on social media for 147 minutes a day.
~ A staggering 53,655 minutes per year. So, it’s safe to say that people continue to use social media despite the bad press surrounding some networks.
And one of the reasons they use it is to get opinions on products and services. With such a large audience, if you don’t share customer feedback on social media, you’re missing out on an opportunity.
2022 Online Reviews and Trends Report for ReviewTracker revealed some interesting findings:
~ Google is still the top review site.
~ Review engagement has seen him up 50% from pre-pandemic levels.
~ 53% of customers expect companies to respond to negative reviews within a week.
~ A fast response to reviews goes hand in hand with a good reputation.
How to promote your Reviews and Testimonials on Social Media?
After collecting reviews and customer testimonials from various platforms, the good news should be shared with your audience.
Here are 5 Tips on how to encourage customer feedback from your customers on Social Media.
1. Keep your messages short: Don’t fall into the trap of quoting entire customer reviews on social media. Much better to pick the important parts and use them as attention-grabbing headlines. Optionally, you can add a link to the full review in the text of your social media post. Author Brent Jones shares a clip on his Twitter that links to a special page on his website.
2. Use visuals (images, photos, videos): Words alone rarely capture the attention of social media users. For this reason, you need to get creative and use visual elements to encourage your customer’s review. A short vertical video testimonial may be the best format, as it can be reused in Facebook and Instagram Reels, TikTok Videos, Instagram Stories, TikTok Stories, and YouTube Shorts. Another great way to share the reviews you receive is to take a screenshot and share it on your social media channels.
3. Thank you for your Review: Want more customers to provide feedback on their products or services? The best way to do this is to thank your customers for taking the time to share their feedback. A simple “thank you” indicates that you have read and appreciated the feedback received.
4. Reposting Customer Reviews: Monitor your social media accounts to find positive comments your customers are posting directly on social media. Posts can be re-shared on the same platform so more people can see the positive comments. Twitter is much more relaxed (just use the retweet button), but reposting content as your own, for example on Instagram or Facebook feeds, is another story. In this case, we must obtain your written permission to use your photos or videos.
5. Streamline cross-promotion with content calendars: Finding the right balance in a client’s social media calendar is key. Too many customer reviews can make your content look good and drive potential customers away. As you plan and plan your content for the coming months, don’t forget to include customer reviews along with your other content.
This is a great opportunity to back up a major campaign her message with her user feedback. Combine planned content with impromptu “thanks” and “re-shares” to create the right mix and tone for you and your customers.