We all know that nowadays attention spans are shorter than a yawn. People scroll faster than a blink. It’s get very important for us to hook our viewers in the first 3-5 seconds, as if you are not able to do that then you have already lost them. A hook isn’t just necessary but in this competitive world of creators it’s an art every creator should know.

If you want your videos to perform better you have to make better hooks. We are not going to talk about the same old Google-searched viral hook suggestions yet what’s important for you is to know exactly the art of understanding to create the curiosity for your viewers, to understand the psychology behind how a hook actually works.

So, let’s break it down: how do you master the art of the hook?

Importance of Hooks in Reels & Shorts

• Higher engagement: Without a doubt you will lead to likes, comments and shares if your hook is strong.

• The algorithm will favor you: you will get better reach, and the algorithm will reward content that retains attention.
• Watch time: You will be able to retain the viewers and therefore you are going to increse the watch time.

If we say your hook is the deciding factor that your content is going to get viral or buried then that’s absolutely correct.

Strategies you can’t miss as a creator

1. Develop the curiosity—First of all, we need to develop the curiosity. Now, straight up lets discuss how can we develop that? Firstly– topic clarity is important, if at first only you clear your audience about the topic so you are engaging “your” dedicated/niche audience as they are the one who will stop if they would find their niche topic.

Establishment of common ground is very helpful so that people can relate and will get curious. You can develop curiosity by talking about the pain point of your viewers.

2. Use the metaphor to simplify the complex idea – most ignored by the creators but very important point. This is something which will make the audience to understand more easily and will let you finish the longer thing in less words.

Types of Hooks that work

• Bold statement hooks—for example, 99% of people fail at saving money. Statements like this are straightforward and instantly pull viewers in.
• Curiosity Hooks—For example: You have been trying this thing wrong your whole life. You can see this statement in itself creates a volume.
• Ask question hooks—this will definitely make them think about your next step if they find the question interesting.
• Relatable pain points—tired of being rejected from companies with that same resume format? Pain points, which are going to target the segment is beneficial for the growth.
• Shock or surprise hooks work best if paired with proof or given quick results.

What is the science behind a Good Hook

When you create the “curiosity gap” and you hear something which is incomplete, your mind wants know the rest of the story. That’s how you will retain the audience.

How to master the art of good hook – try to put the most exciting and surprising element first, remember that 3-7 second is your golden seconds and concourse when we talk about to mastering it we cant ignore this that its very importance to know your audience well.

Why should brand and creators go for good hooks

Opening line creates the impression and both wants a good impression for them. They should work for that if they don’t want to be scrolled past and want to be remembered is often just a killer opening. Your content will shine if as a brand and creator also think about good hooks.

Conclusion

Remember if you want to retain your audience then you should think from their shoes as they won’t stay if they cant get engage. Therefore, Don’t just create focus on Hook, Deliver, and Engage.

At Ytviews, we help influencers, creators and brands not only grow their social media channels but also make them understand strategies like these that make all the difference as the best campaign and the best content together makes the content go viral and don’t just get scrolled.