How relevant is email marketing in 2021?
“LONG LIVE THE NEWSLETTER”
According to a report, there are about 5.5 billion active email users, with 99 per cent of them checking their mailbox first thing in the morning. That’s incredible statistics and a huge, unexplored market for your firm to tap into.
Consider the following scenario: You’re a client, and you open your inbox one morning to find a barrage of commercial and junk emails that you don’t recall registering for. Nothing at all in your inbox delights you anymore, not like it did when you first started receiving emails. When all you want to learn is a little more about the folks behind the items, every firm wants you to purchase.
This is when your company’s current newsletter opens the gates and invites your customers back to the table. Reader base may be minimal at first and tough to expand, leaving you wondering why you’re bothering with newsletters stuff. Believe us when we tell you that once you have a newsletter up and running, the possibilities are unlimited.
Forming a readership engagement with your clients
It’s obviously a fantastic indicator that your customers have signed up to hear from you, so take advantage of this opportunity to get to know them better. A newsletter is a terrific area to show off your originality and character, and humanising your brand through the typical tidbits seen in emails like these is a huge plus.
Consumers want to know that they are respected and acknowledged above all else, so inviting them into the backroom via a newsletter is a terrific method to achieve just that. Sustaining this relationship by sending out newsletters on a regular basis, whether every day, every week or every month, will increase your readership and development.
Giving your readers an update about new products or policies
This is a ship that will convey the news, as the name implies. Your subscribers want to know exactly what’s going on, or else they wouldn’t have joined up in the first place, so who else to ask than the horse’s mouth? Trying to keep them informed improves your status as an authorized person in your field.
Plus, as an owner, you’re probably on top of everything that’s going on in your sector and at your firm, so reap the benefits of that knowledge by including it in your newsletter. You can tempt readers to keep an eye out for the next instalment by tantalizing and disclosing information that they would only learn about if they signed up and continued to read.
Enhancing your brand reputation
This applies to everything from the monotone voice to the design of the newsletter. Because you have complete control over all elements, it’s one of the greatest ways to establish your image the way you want it. You can be lighthearted and humorous, or professional and precise, based on your business. It’s entirely up to you, but it must be consistent throughout.
Consumers prefer to buy from businesses with which they have a special attachment, so reiterating your storey by delivering it in your own words through a newsletter is a good place to start.
Most importantly, a newsletter is more personalized and focused on you and your staff, but that doesn’t mean you can’t highlight all the great stuff you have to offer. A dedicated audience that looks forward to receiving your emails will forward them to their relatives, colleagues, and follow friends, resulting in increased exposure to your websites and forums.