Have you ever commented on how Instagram shows you exactly the kind of content you love and how YouTube recommends a video that perfectly fits with your mood? It is almost like all apps can virtually read your mind!
But behind that, there’s a hand of something else, i.e., machine learning. It is a new intelligent technology that improves everyday interactions across these platforms.

Now, let’s look at—

What actually is machine learning?

Just like humans learn from their surroundings, machine learning is also a part of artificial intelligence that helps computers learn from data and experiences. It explains how Instagram and YouTube learn what you look at, like, and comment on.

Actions you perform on these platforms are a piece of a large data puzzle, and the ML algorithm puts the pieces together to customize and improve your experience.

Instagram—your personalised universe

Instagram employs machine learning to determine what shows up on your explore page, feed, Reels, and story suggestions. For instance, if you enjoy food reels, Instagram learns your preferences and starts to serve you more content from that chef, recipe, or food page.

Machine learning technology allows Instagram to autonomously recognize spam accounts and fake followers, as well as taboo content. And it performs these optimizations to your digital environment without your awareness.

YouTube: The Smart Storyteller 

YouTube takes machine learning to new heights. For its recommendation systems, YouTube analyzes not only what you are watching, but also when, for how long, and from what device it was played. As a result, numerous “Top 10 places to visit” or “Solo Travel Tips” pop up after watching a single travel vlog.

Moreover, YouTube uses machine learning to improve recommendation systems, identify and filter harmful content, auto-generate captions, and help creators reach out to audiences.

The Bigger Picture

Machine learning makes life better. It uses the behaviors, emotions, and sentiments of users to personalize the digital experience.

The next time you consider the way Instagram shapes your behavior or YouTube selects your content. It is machine learning, optimally personalizing your experience.

Intelligent content is here. Every scroll is optimized just for you.