Exercising LinkedIn for business beyond marketing
As one of the only social media platforms established for the sole purpose of professional networking, LinkedIn offers a unique opportunity to support your business beyond marketing. LinkedIn is practically a goldmine for marketers. Marketers can use LinkedIn to differentiate their brand from their competitors, creating top-line business value that drives results. Here, we are going to familiarize you with how you can use LinkedIn over and above regular marketing and build your brand stronger with a few tips from our side:
Understand your audience on the platform
As often as it’s said, the fact that identifying your target audience is pivotal to create a more comprehensive strategy is absolutely true. You can reach a gigantic crowd on LinkedIn and make an impact in their feeds. You can reach out to –
1. Consumers by giving them a behind-the-scenes look at how the business operates. Its basically a more distinctive approach to stand out from the traditional work-related content found on LinkedIn.
2. Job seekers by promoting your brand in such a manner that attracts the right candidates for open positions. Building trust with potential hires is vital. Highlight your company culture through photos, testimonials and employee-driven content.
3. Employees as employee engagement on social media can make a huge difference for your brand. Doing humanizes your brand.
4. Investors because LinkedIn can play an important role in attracting the right partner for secure funding.
Establish your goals
To build a more effective LinkedIn presence, you’ll need to create specific goals for it. Recognize your top priorities. Ask yourself– which audience are you trying to reach? what are they interested in? what’s your motive? Evaluate your current target and repurpose if it needs any changes. Make it a point to engage with followers. Responding to questions and comments increases your visibility in other users’ feeds, giving your brand more opportunities to reach its target audience. The LinkedIn algorithm favors posts with higher engagement, and that includes the way you engaging your followers.
Use data to enhance your social strategy
As you put your new strategy into practice, you’ll start gathering LinkedIn data to inform smarter content decisions. There are a few metrics that you should track to measure success. Follower demographics will help you track whether you’re reaching your target audience or not and you can then measure your performance against your original goals. Schedule your social media content by experimenting with different time slots to see what works for your unique online presence as that will let you decide the best time to post. Focus on impressions to determine whether you’re building enough brand recognition to make an impact with key audiences.
Its important to stay engaged and stand out on LinkedIn. Entice the audience with your unique perspective, outstanding customer service, etc. If conversations are happening within your industry, get involved.