Instagram, basically is a free photo and video sharing app that influences hundreds and thousands of people to start a business by increasing the number of followers. Some people want to increase the totality of followers to become famous, others want to make money. There are numerous tactics that could help you grow a bigger, more engaged audience for a business on Instagram.

There is no step-by-step points for Instagram growth but there are best practices that will help you reach a great number of audiences and win over new followers.

There is a story of Quincy who initially started to work as a ‘’Yoga Trainer’’. She could hardly get 500-600 likes and few comments however she felt like something is lacking so she started thinking of making her business wider and wider and for that she needed a good number of followers. In the beginning she thought to change her bio. Earlier the bio of her profile was very simple but then she made few changes in it like a clear description of what she does and what action people will take after visiting her profile, few sentimental words and quotes which touches her personality. In the end, she gave a link where people could visit and see her other talent as well. The bio is very important because this is what people looks initially.

There is no specific time as such to post to reach the highest number of people. So Quincy first, used Instagram ‘’insights’’ to figure out when her audience is online and accordingly she used to post a photo or a video. Hence she started getting likes and comments and some followers too.

As she read a 2021 study of 14 industries which shows that businesses share four Instagram post per week on average. But Quincy recommended post at least once a day because the daily post gain Instagram followers faster than those that post less frequently. Posting often does not necessarily mean to get higher followers but also focus on creating content that will resonate with your audience. Engaging more with audiences helps to increase the followers.

She analysed that a follower looks for how recent the post is and how a person engages with on a regular basis that means if they uses the Instagram frequently how long they spend time on Instagram.

A viewer always want something which is incredible and adorable. This app is so much more than photos. Over the years Instagram has introduced many ways to share content on the platform. Quincy tried to mix it up with different content types because it gave her the chance to reach and connect with a wider range of people.

Writing great caption on a photo or a video catch people’s attention. It gives a chance to provide more context or details about the photo or video you are sharing. It helped Quincy as well. She used a short and simple caption with a couple of emojis in some photos while she also used a longer and more reflective paragraphs according to the video or photo.

Using hashtag was her main aim because hashtag can expose your image to a large and targeted audiences. It makes a content discoverable when people tap on the same hashtag from another post.

The most important aspect is to engage with the audiences. Quincy said ‘’if you really want to get more Instagram followers, you need to engage your fans in a conversation’’. Every comment is an opportunity to gain a new follower so make sure you respond to each comment you receive. Quincy shown her dedication and her followers is uncountable now.

If you want followers you have to give your target audience quality content on a regular basis. Put a story regularly that will create an attention into the followers mind. Tell them few relatable story you went through all the pain and challenges that led you to what you have now.

These were few effective tips to engage on Instagram to convert followers.


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