Different types of Social Media Marketing~
Apart from Facebook, Twitter and Instagram, social media marketing takes many different forms such as:

~ Content Marketing/Content Creation
~ Advertising/Sponsorship
~ Influencer Marketing
~ Social Media Management/Community Management
~ Paid Media
~ Build your Following
~ Forum Posts
~ Comments
If you want to grow your brand, don’t just focus on big sites with large audiences. While they’re an obvious place to start, look for other, more creative ways to engage your leads and nurture leads.

Also, as you explore some of these other methods, learn what content works best for each channel to maximize your results.


Social Media Marketing Trends to Watch~
The world of social media is changing faster than any other online domain. Following is not an easy task.

Here are some trends to keep in mind. Most likely, these trends will affect not only this year but also the future.

Here is what they are:
1. Organic reach decreased:
Once upon a time, a social media user could post compelling content and easily grow their social media following. After a few months, they received tons of friend requests, comments, shares and likes due to their amazing content. This is the case today. Most social media platforms are making it increasingly difficult to build an organic following.

It is not involuntary. Here’s why. As the ability of organic superstars to shine diminishes, something else increases.

You guessed it: ad spend. They make it difficult for users to grow organically, so companies have to spend more money on advertising.

A change made by Facebook resulted in a 52% drop in organic reach per post in just a few months. Remember that ultimately social media platforms are businesses.

2. Social becomes Pay to Play:
As organic reach gets tougher, businesses have to pay to play.

It’s not very surprising. Social media companies make virtually all of their money from advertising.

In other words, social media is only free for users because advertisers pay a lot of money to reach those users. The user is the product.

But to get to them you have to pay.

The good news is that it’s often worth it.

Most social media sites still have very reasonable advertising costs, and with so many people using social media, you reach an audience that you might not otherwise be able to tap into.

3. Channels are Merged:
As entrepreneurs build social media websites, the possibilities become more and more endless. And this trend is not slowing down. As new ways of communicating, reaching customers and attracting leads emerge, equally innovative strategies emerge.

Take, for example, cart abandonment emails.

Once upon a time, email was the only place to send and receive abandoned cart messages.

However, now Facebook Messenger and several other messaging platforms are equally good. For example, you can use Recart to send Facebook messages about abandoned Shopify carts: Social Media Marketing via Facebook Messenger
So what’s the point of all this?

Channels change and the way marketers use them changes even more.

As more and more social media sites take hold, you can expect the convergence of different marketing channels to be even greater than it already is.

4. Merge Tools:
But it’s not just the chains growing together. The social media tools we use are also merging. For example, how many times this week have you logged into a SaaS product using Google or Facebook instead of creating new credentials?

As more tools flood the internet, things get more complicated for the users of those tools.

Fortunately, Internet marketing tools work to integrate seamlessly with the advertising giants.

Take MailChimp for example. MailChimp, email marketing software, allows users to create Facebook and Instagram ads from their MailChimp accounts. They can then preview their ads and place them on their chosen platform.

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