Creating an attractive YouTube Channel Trailer
On YouTube, first impressions matter. One of the most effective ways to win the hearts of new viewers on your channel is with a captivating trailer. The trailer is crucial because if you’re going to put in the effort to promote your YouTube channel, you’ll need a way to convert that traffic into subscribers.
What is a YouTube channel trailer?
A YouTube channel trailer is a video designed to help viewers quickly learn about your channel. When enabled, the trailer is displayed at the top of your YouTube channel page and plays automatically for your visitors. Here’s what you should include in your trailer in order to hook viewers in immediately:
1. A quick introduction of your business and what your channel is about.
2. An overview of the type of video content you publish.
3. A highlight reel of your video content.
4. Your schedule for uploading videos.
5. A compelling call to action (CTA) encouraging viewers.
How to create a compelling YouTube channel trailer?
Lets dive right into how you can make a great trailer for a powerful YouTube hook.
Step into the viewers’ shoes
Here are some questions that you should ask yourself: What does the viewer immediately want to know about my channel? What knowledge is most important to impart in the first few seconds? How do I want the viewer to feel after watching my channel trailer? Why should they be compelled to return to my channel? What tone should I use—playful, humorous, serious, informative? What color schemes and fonts are aligned with my brand? Viewers should be certain that they’ve found the right channel for them in the first 5-10 seconds – just from the information you provide them within your video trailer. When you understand what your audience wants and not what you think they want, you’ll be able to serve up valuable content.
Create a well-structured script
Structure your video from start to finish and put a clear and compelling message in it. The more succinct and impactful your channel trailer, the more effectively it will work to get you more views and new subscribers on YouTube. You have to cover a lot of material, and you only have a minute or so in which to do it. A script will make it possible for you to hit all your key points in the least amount of time possible.
Include high-quality visuals, audios and captions
To make your trailer more appealing, combine short scenes, sounds, text (either music or voiceover, or both). Add a short title within the first screen or list out key topics you’re covering in the video. Also, you may want to use captions to be inclusive. Nothing draws in your viewers more than animated graphics combined with the right music. Great visuals will keep your viewers spellbound, and the music will set the tone and energy for your channel trailer. Just make sure that you only pick music and graphics that are consistent with your words, channel, and brand. A cohesive brand image leads to increased brand awareness, making your company and its product memorable and recognizable to viewers.
Keep it short and crisp
The entire point of a YouTube channel trailer is to pitch great things about yourself, your brand, and your content to new viewers in the quickest way possible. Keep in mind that they are not explainer videos. The channel trailer itself should instantly arrest the attention of your viewers and in a few short seconds, convey all the information they need to decide whether or not yours is the right channel for them. When it comes to YouTube channel trailers, less is more.
Make a highlight reel
You can also show your audience a highlight reel that makes them want to view the videos in your channel. And make sure these are actual highlights from actual videos in your channel. This will save you from people, unscribing down the line when it turns out that your videos weren’t at all what new subscribers expected. Highlights for your business might include are: Bloopers and other funny clips, clips that show the interesting ways you’ll provide information or clips of industry influencers you’ll interview. You’re not going to have any highlights to show if you don’t already have videos ready. You don’t have to have them all published, but enough to support the claims in your trailer.
Narrate your story
The most successful channel trailers are those that take viewers on a journey. This means everything from the reason you started your channel to the topics your cover, and everything in between. Storytelling also comes with the following benefits: It hits the emotional quotient; It makes it easier for you to convey your personality; It keeps your viewers engaged and eager for more; And, it also makes your content more memorable.
End with a CTA
Even after following all these tips, you’ll have to make a pitch to your viewers for subscribing to your channel. Be pleasant, welcoming and assure them that there’s lot more coming their way.
There you have it. If this helped, let us know in the comment section.