Branding in the Age of Social Media: GuideBook
Before the advent of social media, things were different. Prior to the advent of social media, businesses relied on a variety of other means to communicate with customers and boost sales. And as one of the best ways to stand out from the crowd, it became extremely important for building your brand and voice.
Especially since everyone is online and easily accessible during the golden age of social media. Therefore, we can conclude that social media branding is all about employing the appropriate tools and strategies to interact with your target audience on social media platforms. Companies placed significant bets on what is commonly referred to as branded content as a central component of their digital strategy.
7 Benefits of going Social for your Brand:
– Increased reach
– New marketing opportunities
– Brand awareness
– Added Value
– Customer Support
The reasoning was as follows:
– Your business would be able to outperform traditional media and establish direct relationships with customers through social media.
– Your brand would become the centre of a community of customers if you shared compelling stories with them and communicated with them in real-time.
– In pursuit of this vision, businesses have invested billions.
The following are the top 3 strategies, you could use to strengthen your Social Media Brand:
– Identity of the Brand
Factors to Consider for Each Platform:
Facebook: According to the same Digital in 2018 report, Facebook can seem like a pay-to-play platform because 22% of all business pages use paid ads. Facebook is required to authenticate an Instagram profile; however, you should think about how much time you want to devote to marketing here. You can get a good idea of how active your rivals are and, more importantly, how active their audience is by looking at them. Are they getting shares, likes, and comments or simply posting without receiving any response?
Instagram: Instagram is primarily a visual platform that emphasizes curated images and videos. The only text or copy is in the captions and the constrained bio space, which has only one link. Instagram may not be the best option for you if your brand does not have original visual content to share—images, videos, or high-quality branded graphics—or does not well adapt to this format. Instagram performs better than B2B businesses more frequently than B2C ones.
Twitter: Twitter is a space where effort pays off. Spending time thoughtfully posting, commenting, and engaging with others is necessary if you want to observe valuable growth. If you don’t have that much free time, you won’t see any growth for a longer period of time. Pay attention to the fact that Twitter is a potent customer service tool; more on that later.
LinkedIn: LinkedIn is a social network for professionals. B2B organizations can use it to share content and thought leadership articles that are relevant to their industry. Even B2C businesses might want to consider spending time here if they are actively hiring because it is also a powerful tool for recruiting and networking.
Pinterest: Creative content is what makes Pinterest so successful (think: weddings, crafting, and DIY design). Check to see if this platform is suitable for your vertical and space before making a commitment to it.
Conclusion: Branding was supposed to enter a golden age thanks to social media. However, that was not the case. At first, marketers believed that Facebook, Instagram, LinkedIn, Pinterest and Twitter would enable them to connect directly with customers rather than through traditional media. They spent billions creating their own original content in the hopes of attracting large audiences to their brands.
– In the age of social media, branding can help you stand out, even if it seems overwhelming.
– You can use these examples, concepts, data points, and resources to build a brand that customers will remember and love using Social Media.
– Concentrate your efforts on a suitable platform.