Twitter has today unveiled a new Creator Dashboard section, which will allow creators to measure the money they’re making through these tools, as it continues to add additional monetization options for creators with the aim of keeping them posting and growing their presence in the app.
The new dashboard will give you a better understanding of your app’s multiple income streams, including information on Ticketed Spaces and Super Follows, as well as an overall payout tracker to help you remain on top of your performance.

Recent features rolled out by Twitter

It’s the latest addition to Twitter’s growing arsenal of monetization features, which have become a major priority for the platform in the last year as it seeks to provide other money sources for creators affected by the pandemic while also retaining popular users tweeting more frequently.

In the past year, Twitter has added some amazing features to their app:

Professional Profiles for businesses and creators, which give you more opportunities to promote your business and offerings in the app Super Follows, which allows creators to charge a monthly subscription fee. Super follow (up to $9.99) for add-on options and exclusive content for fans
Ticketed Spaces for broadcasters, with 97 per cent of any revenue going back to the creator
On-profile tipping to incorporate more payment choices, allowing users in more regions to receive money.

So far, none of these features appears to be a major consideration or money source for the app. However, it’s very early, and if Twitter can build a self-sustaining creator eco-system of any type, it will only help to fuel on-platform engagement.
Like all social networks, Twitter wants to make sure it’s competitive in this area, at least to some extent, because if creators can make more money on one side or another, you can bet that’s where their attention will eventually migrate. As a result, other platforms may be relegated to the broader ‘creative economy,’ resulting in a decrease in their overall audience share.

It’s a big task for Twitter because users have had free access to all Twitter information for years, so expecting them to pay for additional stuff now is a behavioural shift that will take time to establish. However, Twitter is still expanding into new regions, and if it can implant this behaviour early on and get creators thinking about how to extend their audience through add-on revenue tools, that could be a viable option.

Leave a Reply

Your email address will not be published.