9 Social Media Marketing Trends for 2023
Social media advertising spending is expected to exceed $350 billion in the coming years. Content such as social commerce, short videos and online shopping will continue to grow. Brands must adapt to changing social media trends to engage users in new ways. On this page, we’ll look at some of the biggest social media marketing trends for 2023.
Now is the time to start observing how these trends will impact social media for your company. Learn more about social media marketing trends to watch out for in 2023!
1. iOS 14: One of the biggest trends in social media, particularly for advertising, was introduced with the release of iOS 14.
While iOS 14 cannot be undone, there are steps you can take to lessen its negative effects on your efforts-
– Take a more assertive stance.
– Continue to be flexible.
– Give advertisements two to four more weeks to see how they perform.
Additionally, you ought to adhere to orthodox advertising best practices.
Focusing on Advantages over features:
-Considering the residences of your clients.
-Versus taking chances.
– Using safe advertising copy.
With the help of these suggestions, even after iOS 14, your company can continue to generate revenue from social media.
2. Short-Form Video: TikTok was the most downloaded app in 2021, and by the end of 2022, it is anticipated that there will be 5 billion active users on the platform.
Instagram and YouTube both introduced short-form video options as a result of TikTok’s popularity. If you haven’t tried using short-form videos for social media, give it a shot this or the following year.
You can begin by editing clips from already-existing videos or by recording entirely new material for posting.
3. Video that is being Streamed Live: With the introduction of Facebook Live, YouTube Live, TikTok Live, and Instagram Live, live video became more widely used in 2016. Soon after, Facebook declared that by early 2017, Facebook Live users would be able to watch 360-degree videos. We can record live, unprocessed videos with mobile devices. Additionally, live videos give marketers the chance to broadcast exciting updates that happen right away, capture ongoing activities, and even make announcements.
However, live video’s marketing potential doesn’t end there. The practice of businesses directing viewers to buy their goods while live streams are broadcast is known as “live shopping,” and it is becoming more and more popular. This development enables online shoppers to view products in real-time while also enabling marketers to forge stronger bonds with their clients.
4. Facebook Messaging: With WhatsApp officially surpassing 1 billion users in 2016, private social messaging is becoming more and more popular. Social media platforms are already utilizing the rise in social messaging. The ability to highlight a brand in a user’s newsfeed is now offered by Facebook, and clicking the ads connects users to an advertiser chat window in the messenger app.
Millennials in particular find social messaging appealing because they long for the customization, openness, and teamwork that messaging apps offer. We anticipate that businesses will take advantage of the sizable audience based on social messaging platforms this year. To improve communication with customers and potential customers and shorten response times on social media, more customer service chatbots are also likely to become more prevalent.
5. An Increase in Paid Advertising: Facebook changed its algorithm in 2016. Less traffic was directed to content sites as a result of the change, which gave priority to posts from friends and family over those from brands. As a result, it is now more challenging for brands to generate results from only organic social traffic.
As a result, businesses must spend money on social media advertising if they want people to see their pages. Paid social media advertising costs have risen, though, as a result of increased competition. Over the coming years, it is anticipated that social media ad spending will increase to about $358 billion from its current level of over $181 billion.
6. Influencer Advertising: Speaking of advertising, influencer marketing is one of the biggest trends on social media that will persist in 2023. 84 per cent of marketers use this strategy, which has an ROI that is 11 times higher than other Internet marketing techniques.
In 2023, if you haven’t already, you should investigate the benefits influencer marketing could have for your company.
7. The Social Economy: Social commerce, in which users of social media platforms browse and buy products, has been growing alongside the continued uptake of social media and social messaging.
Because of this, companies can advertise their e-commerce goods on social media platforms, like Instagram’s Shoppable posts. Additionally, you can create buyable Pins on Pinterest, add buy buttons to your Tweets, and create product catalogues on Facebook.
In 2023, if you don’t already have a social shopping strategy for your e-commerce company, you should do so.
8. Greater Customization: Businesses can deliver more individualized content to social media users as the amount of data available to marketers keeps growing. To put it another way, personalization makes sure that the appropriate advertisements are shown to the appropriate audiences at the appropriate times.
The amount of content published online has greatly increased, so there is less of a chance that your social media content will connect with users if it is not personalized.
We anticipate a rise in niche content and creative campaigns in 2023 that will aid you in grabbing social media users’ attention.
9. Stop Spreading False Information: Many social media sites have become more proactive in preventing the spread of false information over the past few years.
Facebook and Google have declared that they will no longer allow advertising on websites that contain unlawful, false, or deceptive material. Social media platforms will probably continue their efforts to limit the spread of false information on their platforms even though these are not brand-new changes.