Are you in need of some Instagram Reel ideas for your business? Instagram Reels are designed for users to engage with the Instagram community. Reels are a great way to gain a wide audience for your brand or business.Creating original content ideas for your brand can sometimes be difficult, but don’t worry we’ve got your back.



If your brand wants creative content ideas you’ve come to the right place, keep reading the blog.



Creating a Reel dedicated to introducing yourself or your brand will give you the opportunity to share your brand story with thousands of viewers.

Since people love to hear stories, sharing an inspirational story can go a long way, especially if viewers can learn from them. Businesses and brands must be able to stay connected with their followers to stay engaged and gain more followers.

Sharing stories that people can connect too can also be beneficial for your brand. While making these videos, it’s important to keep in mind that you need to be able to connect to your current audience as well as potential new audiences.

When creating these introduction videos, it’s best to talk directly to the camera. This allows viewers to feel as if you’re directly speaking to them. You can begin the video by introducing yourself, then talk about where you’re from, what you do, and what you offer.


Show the “Real Side” of your brand

People love to feel involved and part of a community, whether it’s in real life or on Instagram. Being able to make your followers feel like they’re a part of your community, makes them feel like friends. This allows your followers to engage on your posts or to share your brand with others.

Showing the real side of your brand could be a quick simple video or time-lapse of “Instagram vs. Reality.” You can include you and your team working on a product or the unfiltered side of your brand. Sharing this kind of content can make your followers feel like they’re a part of your team.


Behind the scenes

Creating Behind the Scenes (BTS) videos are always an interesting way to keep your audience engaged. BTS videos can be about the process of making a product, packaging orders, bloopers, or even allowing your audience to see the raw side of your brand.



Behind The Scenes Reels can be easy and effective, whether you’re a small business or a popular brand, people love to see the unedited side of your brand and how things work.

Take time to show Behind the Scenes content to your audience because they’re curious about how your brand works, how a product is made, and what it’s like working with you.


Before and after

Sharing Before and After videos are very popular on any social media platform and a great way to increase your engagement. Your before and after can be about anything related to your brand. This kind of video is meant to be kept simple and intriguing.

Before and after videos can be satisfying to watch. People are always fascinated with the final product, but don’t always know how you got there. Being able to show your audience a quick Reel of your services such as home renovations, recipes, hair, or illustrations will be sure to get your brand much more engagement.


Tips and tricks

Being able to offer tips and tricks for your brand is another popular way to get your audience more involved. This kind of video can work for any brand or industry.

Content involving tips and tricks can be valuable because you’re sharing your knowledge with your audience, which can reach out to more people and bring in a larger audience.

There’s a wide variety of tips and tricks videos your brand can show whether it’s sharing styling and outfit tips, or photo editing hacks, creating a product or process work, and so much more.


These are just a few popular Instagram Reel ideas to get you started. Find what works for you and your brand and explore different Reels to create organic Instagram growth.

Leave a Reply

Your email address will not be published. Required fields are marked *