5 Effects of Social Media on Communication Style and in Business
Method of Communication:
1. Writing a summary: From character-limited text messages in the 2000s to 140-character tweets today, messages are getting shorter and more to the point. Other areas of communication are also suitable for abstract writing, such as abbreviated working notes, abbreviated academic communication between students and professors, and abbreviated advertising messages.
2. Abbreviations: The abbreviated form of communication that was popular when texting took off in the 2000s has taken over online conversations. It also finds its way into traditional, unabridged forms of communication, such as spoken language, e-mail, and even forms of academic writing. This has attracted the attention of some academics, who cite research that suggests a causal relationship between “text” and adverse effects on reading skills such as writing proficiency and reading accuracy. Other studies show that the use of “texts” does not affect spelling ability or correct grammar. For a full review of the relevant studies, see this meta-analysis.
3. Unfiltered Interaction: Social media and Internet interactions provide a veil between the person sending the message and the person receiving it. These interactions are no longer face-to-face, which can lead to some unfiltered conversations as people feel they can say anything without repercussions.
4. GIFs and emoticons: Using emoticons to illustrate written messages or using GIF responses may seem amusing and innocent, but it also interferes with our ability to properly respond in writing. Responding with a small picture or a funny moving picture instead of using your head to respond with words from scratch proved too tempting.
5. Virus Information: The quick and easy “share” button on so many social media platforms has led to a “viral” phenomenon. Messages, videos and other content can be easily shared across platforms with millions of people within days.
1. Build a community: Using social media, brands can build an entire community around their products or services. Using a particular brand can become an integral part of a certain lifestyle, and social media perpetuates this idea. By joining the right community or creating your own from a specific brand like Disney, businesses build the most loyal customers.
2. Brands speak Directly to Audiences: Companies no longer have to reach consumers through media such as television stations, magazines or newspapers. Brands can now reach customers directly through social media – they can identify exactly what their customers want and respond to it faster.
3. Social media is changing Traditional Media: Traditional media is such that brands only need to publish an article to reach their audience. Thanks to social media and the way information reach consumers today, who posts or writes about a product becomes very important. Influencers, bloggers, and YouTube celebrities can have a greater impact on a product’s market success.
4. Brands can build more personal connections with the media: Using social media, brands can make more personal and long-term connections with journalists. Instead of one-off calls or emails asking for stories or new product information, brands can build relationships with journalists who are interested in sharing their stories.
5. Ability to coordinate PR efforts: Brands can use social media for some important PR activities. With social media, businesses can more easily find influencers to work with, other brands to partner with, and news sources to feed their stories.