Instagram TV, which we all know as IGTV, allows creators to upload high-quality, long-form, vertical videos. IGTV allows Instagram users to create channels where they can upload videos between 15 seconds and 10 minutes long. Large accounts can upload videos that are up to 60 minutes long. IGTV exists so users can create more compelling content to engage their audience. Since engaging content is what social media is all about, IGTV is worth investigating.



IGTV opens up new avenues for businesses to further enhance their Instagram marketing strategy. What does IGTV mean for businesses? How can your business benefit from IGTV?


Boosts visibility of products and services

Instagram has long been established as being one of the most popular and effective social media platforms for businesses. With its support for long-form content through IGTV, this offers more opportunities to generate additional user traffic and therefore boosting the visibility of your products and services. Studies have also shown that online video viewership is steadily increasing, with a projected number surpassing 236 million in 2020 — this means that IGTV can go a long way in helping businesses extend their social media and video marketing effort and reach.


Opportunity to effectively educate and entertain audiences

Studies have shown that tutorial and demonstration videos are among the most popular types of video content, and marketers can leverage this with IGTV’s support for long-form content. IGTV allows you to better market your products by creating videos showcasing how to use them, how these can be incorporated to their lives, and how these products made a difference to some of your happy customers. You can also post explainer videos to introduce your business, to launch new products, or share the story of your brand.


Generates more opportunities for engagement and conversions



Video in marketing have long been considered the king of engagement and is also seen as an effective means to boost conversions. Without the usual 60 second time restriction, businesses have more room for creativity in showcasing their products and their brand on IGTV. The more creative and compelling the content, the better chances of generating engagement through likes, comments, and shares. Additionally, IGTV allows you to include clickable links in the description of your video, where you can direct your audiences to your landing pages.


Provides more opportunities for community building

For years, short videos of an average length of 2 minutes have been considered as the ideal video length. However, trends have recently changed, and there have been an increase in interest for long-form video. Videos that are more than a minute long provide you more opportunities to build relationships and connections with your community. IGTV grants you the flexibility to create content that addresses your audience’s challenges, their interests, and more.

IGTV combines the power of YouTube and Instagram in one platform, allowing businesses new opportunities for growth and promotion. Instagram is a booming platform with no signs of slowing down in the next few years. Early adopters of IGTV can gain considerable traction over the competition as the new feature is still in its early stages.

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