What is an Email Newsletter?
Today the best news is not in magazines or newspapers, or even on the Internet. No. These days, you’ll find the best news in your inbox.
Though it was invented way back in 1971, email is far from dead. With over 4 billion active users — yes, that’s a B — email remains the most popular way for brands, businesses and creators to reach their audience.
No wonder: Email newsletters are quick to set up, cheap to distribute, and you’ll never have to worry about gatekeepers or fickle social algorithms again. Plus, email newsletters are a simple money-making business model. Even with a relatively small following of enthusiastic subscribers, you can earn enough to support an independent business.
Email newsletters are one of the most effective ways to stay in the attention of your customers. At least when it’s done right. The problem, however, is that so many businesses don’t know what to put in their newsletter.
More often than not, businesses don’t know why they should send out newsletters. They’ll say they have to do it because everyone else is doing it, or because they want to stay “top of mind” but don’t have a strategy. Then the responsibility is “given” to someone who probably doesn’t want it, leading to bland, lifeless email outbursts that add no value to your subscribers or your business.
This may be the case for 90% of companies, but it doesn’t have to be the case for yours. With the right plan and set of goals in mind, you can turn your newsletter into an efficient marketing channel for your business, and we’ll show you how.
What is an Email Newsletter?
It’s no secret that email marketing is a very effective way to promote your business. But successful email marketing depends on your ability to build and grow an email list of engaged subscribers.
One of the best ways to achieve this is by sending regular email newsletters to your subscribers.
A newsletter is a periodically sent email that informs your audience about the latest news, tips, or updates related to your products or services. But what exactly is an email newsletter for? How can they help your business grow? And what should you include in yours?
What is a Newsletter for?
Newsletters are one of the most powerful digital marketing tools available to you because they allow you to communicate directly with your prospects and customers in a personalized way, delivering valuable content and relevant promotions directly to their inboxes.
Newsletters are better suited to educating and entertaining your subscribers than selling anything. Receiving a newsletter should make you feel like you’re getting an update from an interesting and helpful friend rather than a hard sell from a pushy salesperson.
That’s not to say you should use newsletters just to stay in touch with your subscribers.
Ideally, your newsletter will motivate your readers to take action, such as:
~ Read your latest blog post
~ Sign up for an upcoming event
~ Check out a new case study
~ Enter a prize draw or giveaway
~ Buy something from your online store