TikTok Smart+ is getting an upgrade for ads creators. TikTok has just launched an enhanced Smart+ experience and it has combined manual and automated campaign management. The update offers advertisers increased flexibility of target, placement, budget, and creative alongside automation features offered by TikTok. Let’s dive into it. 

What Is TikTok Smart+ and What Has Changed?  

TikTok’s automatic ad-buying tool is called “Smart+”. The enhanced experience has simplified TikTok’s manual and Smart+ campaign flows, giving advertisers the flexibility to either automatically manage their campaigns or do so manually or a combination of both. The enhanced experience is available for Traffic, Sales, Lead Generation and App Promotion objectives. 

New Automation and Manual Controls for Advertisers 

The new setup provides controls at the campaign, ad group and ad levels. An advertiser may be able to use an automatic campaign budget that will allocate the total budget for the campaign among ad groups, or custom budgets for individual ad groups. They can tweak optimization and bidding parameters, audience targeting, placements and brand-safety options at the ad-group-level. Advertisers can use audience controls or manually control the audience. By default, automatic placement is enabled, and if the advertiser desires control, he can choose certain placements. 

  How the Update Improves Targeting, Creative and Budget Control  

The enhanced Smart+ experience offers multiple ad groups and offers combination controls and reporting for creatives. Advertisers may also utilize a number of destination URLs and product sets, and up to 50 creative assets per ad. TikTok creates ads based on a mix of videos and ad text and automatically outputs high-performing mixes. Additionally, TikTok has introduced Smart+ Symphony tools, such as Recommended Creatives and Automatic Enhancements. Recommended Creatives can create new assets, and Automatic Enhancements can modify assets like resizing, quality enhancements, translation and dubbing. 

What the New Smart+ Experience Means for TikTok Advertisers 

The improved experience will provide advertisers with greater options to decide the extent of automation they wish TikTok to utilize in their campaigns. They do not have to select between manual and automated campaign management, but can integrate automated and manual options. TikTok states that this function could possibly not be offered to all advertisers yet. 

Final Thoughts 

TikTok’s new Smart+ experience allows for greater campaign controls and automation. With the ability to select the level of automation required and manage targeting, placements, budget and creative settings in one workflow, advertisers have a new way to manage their campaigns. For more such updates, stay connected with Ytviews.in