Creators and viewers need to get ready for the biggest entertainment partnership of the year as TikTok and Disney team up to introduce new ways for creators to make content while bringing viewers closer to their favorite Disney characters and stories. 

Why Did TikTok Partner with Disney? 

The partnership is going to bring Disney’s huge collection of characters and stories into the world of short form content made by creators on TikTok. This deal allows selected creators to use official Disney assets such as Marvel, Star Wars, Pixar, Disney, and FX. The purpose is to make fans interact with their favorite characters through TikTok creators. 

What’s New for TikTok Creators? 

TikTok creators have the biggest opportunity at hand, as the participating creators will have full access to official Disney characters and scenes that they can use to make short form videos. the new partnership is not only going to boost reach on TikTok, but a few creators’ content will also be selected to stream on Disney+ in a new vertical style video feed called “Verts”, introducing them to an audience beyond TikTok.  

How Will This Improve Fan Engagement? 

Imagine fans don’t only get to watch but become a part of Disney world. Fans can now create their own videos around Disney franchises. This will ultimately give creators more fan theories, cosplays, and ideas that they can use in making content. It gives a sense of belonging and inclusion to the fans and keeps them hooked. 

What Does This Mean for the Future? 

This partnership means professional entertainment channels are noticing and embracing social media creators. As vertical feed content becomes part of a major streaming platform; it opens gates for future collaborations that allow social media creators to become part of the entertainment industry. This partnership is a pilot project in U.S. but will expand internationally after measuring success, giving opportunity to creators beyond borders. 

Final Thoughts 

Social media has never been this fun and huge up until now. This TikTok and Disney partnership is going to give creators access to the world’s most famous entertainment franchises while giving young social media fans an ultimate Disney world experience.