According to a recent article by The Information, TikTok is developing a number of new features to increase usage and broaden its older audiences in the US.

A paywall that enables authors to charge for their material is one of the features that are currently being developed. According to the article, viewers would be required to pay $1 or another amount decided upon by the artist in order to watch videos. Other businesses, such as Instagram, have used this strategy to persuade creators to utilise the network by restricting access to exclusive material to subscribers. On Instagram, for instance, producers can upload Reels, stories, and other content that is only accessible to subscribers.

According to The Information, TikTok is also testing a revised creator fund that is already active in France and Brazil and may launch in the US next month. The initial fund, which was established in 2020, is a $1 billion fund with a three-year lifespan that compensates authors of well-liked videos. The fund approach, however, has drawn widespread criticism from some who claim it restricts the amount content creators can make. Some TikTokers claim that when their content isn’t going viral, they only make a few cents per day while their films receive millions of views.

The Information claims that the goal of the new fund is to pay out more to inventors than the prior one. The management of TikTok has thought of increasing the eligibility threshold to 100,000 followers and paying users who create longer videos; now, TikToks can last up to 10 minutes.

The features, which are purportedly under development, are designed to encourage and increase the number of content producers who contributed to TikTok’s ascent in the first place. Users have so far voiced dissatisfaction with rewards coming from the company itself, despite the fact that the firm has gradually added more options for influencers, celebrities, and creators to make money on the site, including sharing ad income.

The largest rivals of TikTok have increased their offers in an effort to entice producers with better monetization strategies. A hefty cut by platform standards, YouTube stated last year that it would split ad revenue 45/55 with creators. Additionally, YouTube included a means for users to monetise videos using licenced music, which was previously not an option. This move may have been made to encourage Shorts makers to branch out and start making longform movies.

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