With TikTok now unfolding more security in the U.S. market, the platform has now introduced many new initiative to engage creators in North America. Starting from 1^st October 2025, TikTok will give leverage to creators in the U.S. and Canada to earn up to 90% of their subscription revenue, a massive boost aimed at strengthening creator trust and platform loyalty.

A Big Step Toward Creator Empowerment

TikTok is simply trying to locate itself as a platform where creators can build sustainable and long term income.

The new income plan gives North American creators 70% of subscription income and an additional 20% bonus based on the performance, bringing the total of 90%.

The Performance-Based Bonus Explained

TikTok’s new version appreciate active and growing creators. To get 20% of  bonus, creators should meet the certain criteria. For those who are outside North America, the current layout gives 50% of net subscription revenue and also a 20% bonus and in total of 70% when they:

• They should have at least 10,000 followers, and
• should get a minimum of 1 million views on their videos in the previous month.

For creators in the U.S. and Canada, TikTok will also launch new challenges or targets that will help them get the bonus of 20% . These are designed to boost compatible growth, engagement and audience engagement.

The Requirements and Impacts

To join the subscription plan creators should meet certain criteria  :

• A creator should have at least 10,000 followers, and
• 1 Million video views in the last month.

These requirements makes sure that only prominent and trusted creators can get into the program preventing spam and maintaining quality. This updated system is a planned move to consolidate TikTok’s creator base point global competition. By this strategic plan TikTok will become one of the biggest rewarding app all over North America.

 Conclusion

TikTok’s new revenue structure is not just an ordinary update  it’s a very strong message to creators that the platform values their work and in return they want to appreciate their hard work .

By offering up to 90% of subscription earnings gives creators a great share and more reason to invest time, creativity and consistency in their content and in return the platform gets more engagement.