Looking for a genuine platform where you can rate your experience or can establish a page that allows you to build connections with your audience in a more familiar space than today, we are going to tell you about one such trustworthy application. Today we bring you the journey of ‘Trustpilot’ a Dutch company in 2007 by Peter Holten. 

The Motive:

Trustpilot was founded by Mr. Peter Holten with an idea to bridge the gap, not a market gap, but the trust gap which he noticed from a small personal and very general experience that happened with her mother (poor e-commerce shopping experience). This was the beginning of that motive to bring transparency in the e-commerce market. 

The Business Model:

The core of the business model is to post free reviews for the consumers while there is a charge for businesses and for the use of advanced tools and analytics. Trustpilot also put great emphasis on authentic reviews and detection of any fraud reviews. 

The Initial Growth:

When it comes to a business, the best way to enter the market is first survive then grow and at last make profit and Trustpilot made the perfect use of this theory. The company secured an initial funding including an early venture capital and started the business probably between 2008-10 after which they also moved towards making their presence in the international market with main offices in New York and London. 

If we talk about present, Trustpilot holds a total of 330 million reviews and 60 million active users on it which is a great success achieved by Trustpilot, but fame does not come alone, apart from positive things like responsibility and trust sometimes controversies also become a part of the history. So, it happened with Trustpilot as well.

The Era of Controversy: 

It was a tough time for Trustpilot as it was surrounded by the controversy related to fake and manipulated reviews, questions were put on related to the relevancy and verification of the reviews. But we can find light even in the darkest times with patience. So, did Trustpilot not let the controversy affect their motive instead reverted with a strong scrutiny made by AI where they removed over millions of fraudulent reviews and also defended themselves with a ‘Zero Tolerance’ policy as well as winning legal cases against review sellers. 

A New Beginning:

After the massive review clean-up, Trustpilot also made technological improvements, changed the CEO of the company which is again a very major decision and took legal actions against fraudulent review sellers, after the controversy it was like a new beginning of Trustpilot, where it positioned itself like a new emerging brand. Trustpilot was also converted into a public company and listed its shares on the London stock exchange. 

Trustpilot is now navigating through this new beginning by shifting its focus on rebuilding trust and integrity. 

Key Takeaway:

1.Success brings fame and trust, but controversy plays the role of molding and reshaping the identity. Trustpilot understood this thing very well and did not let the controversy define itself and maintained the original motive to bring transparency in the e-commerce sector remained the same. 

2.If you are also willing to build a business of yours you can always begin taking ideas and stories of different ventures as well as you want you can build your presence on Trustpilot and Ytviews can help you in that by increasing your profile business via our real reviews services which are customizable and affordable as well also our website is easy to navigate allowing currency conversion with a 24/7 support team available for solving your queries.

3. In any way Ytviews is always there to help you with building your online presence no matter how big or small that platform may be. So, you are just a step away from becoming visible on Trustpilot. This time choose visibility, Ytviews this time.