The Men’s T20 World Cup is one of the few moments when audiences stop doing everything else. Phones stay down. Tabs stay closed. Viewers sit through overs, breaks and pauses without drifting away. That level of attention is rare. Ahead of the tournament, Complay Digital, the parent company of Ytviews, has aligned with JioHotstar to help brands place themselves directly inside that live OTT viewing experience.

Advertising on JioHotstar 

This alignment allows brands to run their campaigns through Complay Digital within JioHotstar’s live match streams. Instead of spreading Ads across scattered platforms, brands are positioned during actual match windows, overs, innings breaks and timeouts when viewers are already watching closely. The focus here is not reach for the sake of numbers, but rather visibility that stays naturally within the match itself.

OTT Cricket Delivers Full Attention

Live cricket on OTT holds attention in the way only few digital formats can. When the match is on, people stay with the screen. Ads shown during live streams are often non skippable and placed within the broadcast flow, not outside it. Viewers don’t treat these moments as distractions. People remain engaged because the match keeps them interested, hence, advertising benefits from that continuity.

Non Skippable Ads Matter

Cricket is built on high turning points. And those moments matter off the field as well. An Ad shown after a key wicket or during a tight chase simply carries more weight. Attention is sharper, reactions are stronger and recall improves. In these situations, timing does more work than volume ever could because viewers are already emotionally invested.

Smaller Brands Gain Access

OTT has also changed who gets to advertise during major tournaments. World Cup visibility no longer belongs only to brands with huge television budgets. The barrier is no longer money, it’s planning and knowing where to show up. With flexible formats and targeted placements now even smaller brands can appear during important match moments.

Premium Advertising Inside Live Cricket

Premium advertising today is less about scale and more about context. Being present when attention is fully locked in, creates credibility that lasts beyond the match. As the Men’s T20 World Cup approaches, the smartest brand decisions will happen early. Through this alignment, Complay Digital and Ytviews are helping brands step into moments that viewers genuinely care about, when attention is complete and presence actually matters.