Podcasts provide a unique space where experienced people come together to discuss individual topics. In modern times this concept is very popular, but despite its popularity it is not a piece of cake to handle and grow your personal podcast. However, if there is a question ‘How to grow and attract an audience?’ there is an answer as well– ‘social media’. Social media acts as a free platform for you to increase visibility if done in a planned and strategic manner.

What Do Statistics Say?

Today, over 5.24 billion people are using social media, with 3 billion on Facebook alone and the rest is followed by YouTube and Instagram. This data proofs that if you can grow your social media reach there is an audience available for your channel. One source even mentions that in the USA almost 25% of the people discover a podcast via social media.

The Strategy of Content Recycle:

Most social media platforms support short form audio or video content all you need to do is to repurpose your podcast into small videos. Small videos which cover eye-catching moments or something that generates curiosity of the audience. 

Increases Shareability:

Special moments from podcast that increases the chance of a scroll stop, can be easily shared via social media platforms as people love to circulate relatable content. This way as a podcaster you can attract not one but multiple audience.

Makes the Channel Visible:

You can make 100 good episodes and still be unseen. That’s where social media helps you. It makes you discoverable experiment with trailer videos, BTS, serialized content and more to see what your audience like Be consistent and clear with your goal.

A Search Engine:

People today use social media as a search platform. They look for answers to their questions on social media and that is where podcasts help. When important, problem-solving conversations are posted on social media, the algorithm will support you and show your content. However, use of keywords should be there both in content and captions. Yes, captions are important; they give the summary of your short form video content.

A Bridge of Communication:

Social media platforms like Instagram, WhatsApp acts as a bridge for a two-way communication. Today, you can grow only when the audience supports you and that support comes from establishing proper communication, for instance an ai generated message giving notification about your new video or asking feedback from viewers.

Building Community:

Social media has developed over time and now provides you with features that helps you build a community and not just a one-time audience. Instagram groups, WhatsApp channels and discords act as a medium to build a long-term community, where you can stay in touch and update about current and future podcasts. Basically, such mediums help establish communication 

Develops credibility and PR:

When you build your page on any social platform it’s not just a page that is being formed but your credibility is also growing, your channel suddenly will act as your portfolio allowing you to connect with various influencers and vise-versa, increasing the chances of future collaboration.

Conclusion:

Social media is not a separate thing. Instead, consider it as the branch of a tree (podcast) which helps in the expansion of the tree. When you use social media the right way, you will become discoverable the right way all you need sometimes is the right push and education of strategy which definitely can be learned from people or agencies specialized in that.