In the midst of widespread layoffs and user sign-offs, the hashtag #RIPTwitter is trending on the platform. On October 27, 2022, Elon Musk bought the social media site. Ever since the microblogging site has frequently made headlines for the wrong reasons. The company’s disorganised plans and poorly managed policies are to blame for its downward spiral. These include the nearly half-staff layoffs, the Blue Check subscription programme, and the ensuing parody accounts that appeared.

Elon Musk recently proposed an ‘extremely hardcore’ reset for the company. In an email sent to its employees that was obtained by The Verge, the Tesla founder wrote: “Going forward, to build a breakthrough Twitter 2.0 and succeed in an increasingly competitive world, we will need to be extremely hardcore. This will mean working long hours at high intensity. Only exceptional performance will constitute a passing grade.”

On November 16, 2022, Elon Musk issued an ultimatum to staff: commit to working ‘hardcore’ or take severance pay and leave. Employee badges and access were also banned until Monday, which has left many wondering if the microblogging site is about to disappear. As a result, several of the influential users are leaving the network, including Daily Beast contributor Wajahat Ali, writer Aaron Rupar, and Mitchell Nagy.

The Elon Musk effect

 

Following the acquisition, the new CEO swiftly unveiled a host of new features designed to limit the number of bot accounts, make algorithms open-sourced, and support free expression. Musk announced the creation of a $7.99 per month membership service for customers to receive the blue tick in an effort to prevent spam bots. Many individuals questioned the move because verified government accounts, famous persons, and other vetted users have previously utilised the blue tick. The microblogging website stopped the plan when a number of problems emerged.

Following the acquisition, the new CEO swiftly unveiled a host of new features designed to limit the number of bot accounts, make algorithms open-sourced, and support free expression. Musk announced the creation of a $7.99 per month membership service for customers to receive the blue tick in an effort to prevent spam bots. Many individuals questioned the move because verified government accounts, famous persons, and other vetted users have previously utilised the blue tick. The microblogging website stopped the plan when a number of problems emerged.

 

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