LinkedIn is releasing a free product called Business Manager, which is aimed to make B2B marketers’ marketing efforts easier. LinkedIn Business Manager combines Campaign Manager and LinkedIn Pages functionalities into a single dashboard. It provides advertisers with a variety of convenience features, such as the ability to share audiences for ad campaigns across accounts.

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According to LinkedIn, LinkedIn Business Manager is a centralised platform that will make managing people, ad accounts, Pages, and companies easier for those of you who work at major firms and agencies. Here are some of the most exciting new features coming to LinkedIn Business Manager, as well as when the tool will be accessible.

For B2B professionals, LinkedIn Business Manager has the following features:

1. Manage Everything: Access Business Manager, Campaign Manager, and Pages from a single location.

2. Save Time: With a single adjustment, you may change settings across accounts and save time on administrative activities.

3. Share and Update: Matched Audiences across your ad accounts to reach buyers.

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“As the platform expands, it will play a major part in how you unearth strategic insights that make marketing at scale more effective,” LinkedIn writes in a blog post, hinting at the likelihood that this tool may grow over time with more features.

LinkedIn Business Manager is now in an early test phase with a restricted group of commercial clients. It will be made available to businesses all across the world in the coming weeks.

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