If you are one of those Instagram users who gets annoyed when you see Reels with captions like “Check my profile for the next part!”, this new feature might just become one of your favorites.

The platform is now rolling out Linked Reels, a feature that allows creators to connect one Reel to another. In other words, you’ll finally be able to binge content the way you binge Netflix — only vertical.

How does this work? 

Here is the basic breakdown: Instead of letting your audience get lost, you can now link a new Reel to one you’ve already published. The linked Reel will appear as a clickable option for viewers, making it much easier for them to keep watching without interruption.

Why It Matters for Creators and Brands

The initial impression suggests Linked Reels exists as another minor Instagram update. The new feature holds significant value for creators and businesses. And here is why:

Smooth storytelling. The new feature now enables creators to lead their audiences through sequential steps instead of forcing them to watch everything within a single 30-second clip. 

Better engagement. The audience does not need to search for the following video. The increased audience duration leads to better hours of watch time and wider reach metrics.

The Bigger Picture

The platform joins TikTok and YouTube in offering series-style content through this update. Users can organize their content through playlists which provide a single location for everything. YouTube thrives on episodes. Instagram has developed its own approach to prevent users from getting lost while maintaining continuous momentum. 

The change represents a significant yet understated evolution for businesses. Audiences maintain their desire for stories despite having brief attention spans. Audiences desire their content to be available in bite-sized portions. Linked Reels enables users to watch content in a continuous stream while maintaining clear understanding.

Now what?

The feature of Linked Reels extends beyond video linking capabilities. The feature enables the connection of ideas and products and stories in ways that create an effortless experience for your audience. Linked Reels presents a tool which enables your audience to binge-watch your brand content whether you operate as a creator or business. The fun part is figuring out how to use it. Will it be a product demo series? A three-part tutorial? Or maybe that mini-campaign you’ve been keeping in drafts?

Whatever the case, there will be no more typing ‘Part 2 in bio’ like we used to. And for marketers and Reels creators, that’s a pretty big deal.

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