Instagram is bringing ads to search results and launching ‘Reminder Ads’
In order to provide more opportunities for advertising, Meta is launching two new tools on Instagram. This move comes as the firm struggles with a lacklustre demand for advertising. The social network revealed that it has started experimenting with search results ads to reach users who are actively looking for companies, goods, and content. When a person taps into a post from a search result, advertisements will appear in the feed that they can peruse.
In the following months, Meta intends to debut advertising in search results internationally following the initial testing phase. From the perspective of the user, the introduction is probably going to be an undesirable addition to the app because it will introduce adverts to yet another area of the social network.
Users from all across the world will start to see adverts when the ad placement is broadly implemented. You will see pertinent advertisements in the search results feed, for instance, if you search for “Skin Care.” A “Sponsored” mark next to the account name indicates which posts are advertisements and which ones are regular postings.
Reminder Ads are another feature that Instagram is introducing to make it simpler for businesses to alert customers to upcoming events or product launches that they might find interesting. Reminder ads are designed to assist advertisers in raising awareness and interest in impending events. Users have the option to receive three Instagram notifications and reminders. The day before the event or launch, 15 minutes beforehand, and at the time of the event or launch, users will receive reminders. Reminder Ads are now available in feeds for all advertisers.
The company’s potential to generate income is strengthened by these new technologies at a time when Meta has been experiencing a decline in ad sales. In its Q4 2022 earnings report, Meta said last month that its ad revenue had decreased from $32.6 billion to $31.2 billion from the same period the previous year. Susan Li, the CFO of Meta, had stated at the time that the company’s Q4 revenue was still being affected by sluggish ad demand. The “uncertain and volatile macroeconomic landscape,” according to Li, is to blame for this.
In response to falling ad revenues in Q2 2022, when Meta revealed its first-ever quarterly revenue decrease, the firm raised its ad load on Instagram by introducing two new ad spaces. Advertisers can now run advertisements on the Explore home page and in profile feeds thanks to Meta’s introduction of a new ad type for Facebook Reels.
Not only Meta but also Snap CEO Evan Spiegel stated to analysts last month that there has been no improvement in the advertising demand. In a time of economic uncertainty, advertisers were managing their spending, according to Spiegel.