Nowadays almost all the influencer are asking audience to follow out them on Snapchat. It’s not something for casual basis but it’s a smart move. As Instagram and TikTok getting over crowded, Snapchat still have less crowd as compared and it also offers something different, such as real moments of that particular time, it shows quick stories and authentic connection. In a world of sugar coated and polished content, Snapchat still feels real and authentic, that’s exactly one of the main reason why influencers are going all in.

More monetisation options = more incentive

Snapchat has bolstered its creator tools and monetisation features. Influencers can earn via affiliate links, brand sponsor briefs, and exclusive subscriber-based content. Because Snapchat is less saturated (compared with Instagram or TikTok), creators see higher opportunity per follower.

Authenticity sells — and Snapchat delivers

Snapchat thrives on casual, moment-by-moment content rather than highly-curated posts. That raw style resonates with younger audiences who dislike standard glossy influencer marketing. So influencers want to move over or emphasise Snapchat to strengthen trust and relatability — which boosts engagement and, in turn, brand value.

 Limited visibility on other platforms makes alternate channels essential

On Instagram or YouTube, the competition is intense and algorithmic favour is hard to grab. Snapchat offers a different dynamic: content disappears quickly (Stories) and its immediacy creates urgency and more frequent check-ins.  Influencers push Snapchat because staying top-of-mind there is easier and more direct.

 Platform strategy: reach younger and niche audiences

Snapchat is investing in regional/local creator growth (for example in India) to attract Gen Z and Tier-2/3 city audiences. It means influencers see Snapchat not just as add-on, but as a key channel to reach segments overlooked on other apps — creating another reason for them to ask “follow me on Snapchat”.

Community and conversion matter more than just ‘likes’

Unlike posts that sit and fade, Snapchat’s structure allows for deeper interaction: messages, direct replies, behind-the-scenes. These interactions convert better — i.e., followers are more likely to click through to something the influencer recommends.  For influencers whose income depends on brand deals or affiliate sales, this is gold.

So when you see influencers practically begging you to follow them on Snapchat, it’s not random. It’s strategic: better monetization, raw authenticity, more direct reach, and stronger conversion.