The usage of social media has expanded dramatically over time, and the COVID-19 pandemic has propelled social media usage among Indians. In addition, the rise of social media platforms has changed the trajectory of the e-commerce industry by forming social networks of customers, influencers, and subject matter experts. 

There’s no doubting that we’re living in difficult times. It’s very typical for companies to grapple with what to say when situations are rough, especially on social media. And, with time, we’ve all realised that integrated marketing advertising messaging can have a significant impact on customers’ views of the visual appeal of a product and, as a result, on their purchasing decisions.

Businesses are moving from optimistic income forecasts to downsizing expenditures, cutting workforces, and decreasing spending across the board. The pandemic has led to significant adjustments as businesses adapt to the new normal. The world of business now places a greater emphasis on using online, digital technologies to achieve goals. In a simpler sense, following COVID-19, social media marketing has become one of the most important ways to reach out to current and potential customers.

More Engaged Audience

COVID-19 limits have simply amplified the influence of social media, which to none’s surprise, has always been fundamentally obsessive. A large number of individuals are living in various states of lockdown. The majority of them are working from home or minimising their time away from home in some way. Because of the amount of time spent at home and the extra time from commuting, the audience is larger than it has ever been.

Influencer Marketing

For a long time, the influencer phenomenon has become a major part of social media marketing. However, following the COVID-19 outbreak, having more Social Media followers makes you more valuable!

At the end of the day, companies just have one motto, which is to maximize their audience reach. And the easiest way to do so is to take the assistance of the most well-known Social Media personalities. Many influencers have made a healthy amount of money simply by sharing a single post on social media. The majority of these well-known social media professionals are already familiar with the most effective social media marketing methods. As a result, marketers can count on outside assistance as long as firms can mobilise the necessary resources.

Role of Social Media in the decision-making process while purchasing

Although social media’s greatest aspect is in raising product and service awareness, some networks enable users to make direct transactions. The consumer’s risk perception that a certain item will not serve as anticipated is a key component in the purchasing decision. Prior to COVID-19, customers sought brand verification from family, friends, considered experts, and influencers to alleviate their overall risk. The COVID-19 pandemic, on the other hand, has limited customers’ capacity to approach their social influencers immediately. Fortunately, social media platforms enable customers to communicate with a larger number of people without having to physically connect with them.

As a result, in the event of a COVID-19 outbreak, social media played a larger role in consumers’ involvement with influencers as they try to lower their risk perception. In other terms, social media’s influence on decision-making processes is anticipated to grow even more.

Final Words

As we commence to heal from COVID-19’s aftereffects, it’s apparent that social media will keep on playing a crucial role in a modern marketing plan.

It’s a huge potential for businesses, especially those that haven’t yet implemented a solid digital marketing strategy in their operations. Most significantly, don’t let your fear of the unknown prevent you from acting and being available for your clients. For companies that are prepared, available, and engaged, there are possibilities to engage and potentially drive sales during this time.

Your clients are looking for methods to be sociable, interact with others, and even be diverted from what’s going on in their lives. For companies to communicate with consumers in this fashion and generate chances now and in the future, social media is the ideal platform.

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