Stop chasing followers, and start building connections

Let’s be honest – we all love seeing our followers count go up. But LinkedIn is not Instagram
People are not here for selfies or aesthetics but they want to learn, connect and grow.
The trick? Don’t chase numbers. Build relationships.

Engage with other people’s posts thoughtfully. Instead of a generic, “great post!” share a small insight or personal takeaway. When you comment with value, you attract curiosity — people visit your profile, check your content, and, boom, your audience starts growing organically.

 Show the Human Behind the Job Title

LinkedIn used to be seen as a “professional only” space — but not anymore. The biggest creators today are those who balance expertise with authenticity.

Share stories that show your human side — your career journey, lessons from failures, or that one big moment that shaped your professional outlook. A post that makes people feel something will always outperform one filled with jargon.

A good idea when starting with personal content is to keep it simple. Consider discussing a mentor who inspired you or recounting your experience managing a difficult client for the first time. These stories are relatable and that, in turn, is what fuels growth.

Content is important—but relevance too

It’s certainly possible to post content every day, but if it misses the mark, it certainly won’t help in growing that following. The most important thing is to address their pain points directly.

Consider the following:

• Which issues that they face do I have the capacity to help solve?

• From my personal experiences, what insights do I have that could really help someone?”

Provide tips, share lessons, include your opinions or even your failures — just ensure that you add something of value. Embrace different formats:

• Provide brief, stand alone, thought-provoking ideas, and lessons

• Summarize ideas using carousels for a more dynamic delivery

• Create brief videos that address the audience directly

• Utilize polls for more interactive content

Intent is just as important as consistency.

Engage Like a Real Human (Not a Bot)

Predictably, your network isn’t likely to grow if you use LinkedIn in a very passive, one-way way. Make sure that you are commenting on other people’s content, responding to the audience on your posts, and acknowledging the accomplishments of others.

People grow within a network when they feel appreciated.

They will remember you and all that you have shared. And, they will continue to follow you for that authentic energy.

Make that first impression count.

Your profile is your digital handshake. Make it professional yet approachable:

• Use a friendly, high-quality profile picture
• Write a headline that reflects what you do and believe in
– Make “About” sections read like stories rather than an exposition.

– A compelling profile communicates your value and makes people want to follow you even before your first post.

Collaboration Over Competition

Collaborate with fellow creators in your niche. Share their insights, add your viewpoints, tag people you respect, and create joint content. LinkedIn’s algorithm appreciates network engagement, so your collaboration will enhance your visibility.

Conclusion

There is no shortcut to grow your LinkedIn audience; it takes steady, consistent effort, real value and authenticity to build an impact.

In the end people follow you not your title or the name of your company.
So post with intention, engage with real compassion and let your authenticity shine brightest.